■三、新媒体 媒体是信息载体，新是相对旧而言。 一种新出现的信息载体，其受众达到一 定的数量，这种信息载体就可以称为 “新媒体
n 三、新媒体 媒体是信息载体，新是相对旧而言。 一种新出现的信息载体，其受众达到一 定的数量，这种信息载体就可以称为 “新媒体”
新媒体：“新”在何处？
n 新媒体：“新”在何处？
New textual experiences:new kinds of genre and textual form,entertainment,pleasure and patterns of media consumption(computer games,simulations,special effects cinema). New ways of representing the world:media which,in ways that are not always clearly defined,offer new representational possibilities and experiences(immersive virtual envi- ronments,screen-based interactive multimedia). New relationships between subjects(users and consumers)and media technolo- gies:changes in the use and reception of image and communication media in everyday life and in the meanings that are invested in media technologies(3.1-3.10 and 4.3)
■新的文本体验 ■新的表征世界的方式 ■主体与媒体技术的新关系
n 新的文本体验 n 新的表征世界的方式 n 主体与媒体技术的新关系
New experiences of the relationship between embodiment,identity and com- munity:shifts in the personal and social experience of time,space,and place(on both local and global scales)which have implications for the ways in which we experience our- selves and our place in the world. New conceptions of the biological body's relationship to technological media:chal- lenges to received distinctions between the human and the artificial,nature and technology, body and (media as)technological prostheses,the real and the virtual (5.1 and 5.4). New patterns of organisation and production:wider realignments and integrations in media culture,industry,economy,access,ownership,control and regulation (3.5-3.22)