Business Models.Abusinessmodelisamethodforlongtermsurvivalanda valuepropositionforpartnerscustomers and revenueE-businessmodelsincludetheuseofinformationtechnologytoachievelongtermgoals.Firmselectsoneormoremodelsasstrategiesto accomplishenterprise goals7001:070100111101000010010111010010C2006PrenticeHal
©2006 Prentice Hall 2-6 Business Models • A business model is a method for long term survival and a value proposition for partners, customers and revenue • E-business models include the use of information technology to achieve long term goals. • Firm selects one or more models as strategies to accomplish enterprise goals
Level of commitment to E-BusinessPurePure Dot-ComBusinessTransformation(Amazon)Play(competit ive advantage,industry redefinition)Click and MortarEnterprise(eSchwab,mostretailers)EffectivenessCustomer(customerBusiness ProcessRelationshipretention)ManagementEfficiencyActivityBrochureware(costE-Mailreduction)0000070010701001117010000100011010010200C2006PrenticeHallnO
©2006 Prentice Hall 2-7 Level of Commitment to E-Business Pure Play Enterprise Business Process Activity Pure Dot-Com (Amazon) Click and Mortar (eSchwab, most retailers) Customer Relationship Management Brochureware E-Mail Level of business Impact Business Transformation (competitive advantage, industry redefinition) Effectiveness (customer retention) Efficiency (cost reduction)