4.Basic Motivation ConceptsWhat Is Motivation?The processes thataccountfor anindividual's intensitydirection, andKeyElementspersistenceofefforttoward attaining a1Intensity:How hard a person triesgoal.2.Direction:Toward beneficial goal3.Persistence:How long apersontriesManagement School, Wuhan University of Technology
4. Basic Motivation Concepts 30% 1% Management School, Wuhan University of Technology 40% The processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal. Management School, Wuhan University of Technology What Is Motivation?
4.Basic Motivation ConceptsCase: A telegraph from USAAlexis Carrel decided to go back USA afterhe read the telegraph.nThere aresomeheartsintheglasswaretowait for your coming back"Questions:Why did he acceptthe invitation of the university?Why did he change his mind at once?Management School, Wuhan University of Technology
Case：A telegraph from USA Alexis Carrel decided to go back USA after he read the telegraph. “There are some hearts in the glassware to wait for your coming back” Questions: Why did he accept the invitation of the university? Why did he change his mind at once? 4. Basic Motivation Concepts Management School, Wuhan University of Technology
Motivation Models&DominantMotivationSecondaryMotivationManagers should know and promote employeesDominant motivationManagement School, Wuhan University of Technology
Motivation Models Dominant Motivation Secondary Motivation Managers should know and promote employees’ Dominant motivation. Management School, Wuhan University of Technology
4.Basic Motivation ConceptsMotivationModelsLambertTheExperiment ofPaintoleranceChristianGroupJudaism GroupSocial MotivationPersonal MotivationManagers should know andpromoteemployeesSocial MotivationManagement School, Wuhan University of Technology
Company Logo 4. Basic Motivation Concepts Management School, Wuhan University of Technology Motivation Models Management School, Wuhan University of Technology Lambert The Experiment of Pain tolerance Christian Group Judaism Group Social Motivation Personal Motivation Managers should know and promote employees’ Social Motivation
4.Basic Motivation ConceptsNeedsTheTensionNeeds-MotivationModelMotivationObjects ProcessbehaviorTargetSatisfyEXHIBIT4-1New needsManagement School, Wuhan University of Technology
Company Logo 4. Basic Motivation Concepts Management School, Wuhan University of Technology The Motivation Model Management School, Wuhan University of Technology E X H I B I T 4–1