上游充通大￥ SHANGHAI JIAO TONG UNIVERSITY 1896 1920 1987 2006 Chapter 1 Production System and Operations Strategy Professor JIANG Zhibin Department of Industrial Engineering Logistics Management Shanghai Jiao Tong University
1896 1920 1987 2006 Chapter 1 Production System and Operations Strategy Professor JIANG Zhibin Department of Industrial Engineering & Logistics Management Shanghai Jiao Tong University
图 Contents 1.Basic Conception of Production Operations Management 2.Production System and its Classification 3.Organization of Production System 4.Operations Management &Operations Strategy 5.The Classical View of Operations Strategy 6.Matching Process and Product Life Cycles 7.Capacity Growth Planning
Contents 1. Basic Conception of Production & Operations Management 2. Production System and its Classification 3. Organization of Production System 4. Operations Management &Operations Strategy 5. The Classical View of Operations Strategy 6. Matching Process and Product Life Cycles 7. Capacity Growth Planning
1.6.Matching Process and Product Life Cycles Product Life Cycle-the time duration from the time when a product is put into market to time when it disappear in the market; A typical product life cycle consist of four major segments: √Start up √Rapid growth √Maturation;and Stabilization or decline; The Product life cycles-in different phases,different competition strategy may be adopted
1.6. Matching Process and Product Life Cycles • Product Life Cycle-the time duration from the time when a product is put into market to time when it disappear in the market; • A typical product life cycle consist of four major segments: Start up Rapid growth Maturation; and Stabilization or decline; The Product life cycles-in different phases, different competition strategy may be adopted
1.6.Matching Process and Product Life Cycles(2) awnJOA sajps jonuuy Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Start up-the competition is generally not a problem; concern on improvement of the production and marketing functions;
Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Start up-the competition is generally not a problem; concern on improvement of the production and marketing functions;
1.6.Matching Process and Product Life Cycles (2) awnOA saDs Dnuuy Start-up Rapid growth Maturation Stabilization or decline Time- Fig.1-4The Product Life-Cycle Curve Rapid growth-begin to see competition;establish the product as firmly as possible in the marketplaces by alternative pricing patterns,improvement and standardization in manufacturing;
Fig.1-4The Product Life-Cycle Curve 1.6. Matching Process and Product Life Cycles (2) Rapid growth-begin to see competition; establish the product as firmly as possible in the marketplaces by alternative pricing patterns, improvement and standardization in manufacturing;