Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the e-supply chain and describe its characteristics and components. 2. List supply chain problems and their causes. 3. List solutions to supply chain problems provided by EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define exchanges and describe their major types. 2. Describe the various ownership and revenue models of exchanges. 3. Describe B2B portals. 4. Describe third-party exchanges. 5. Distinguish between purchasing (procurement) and selling consortia

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace, including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines

EC 2006 Prentice Hall 2 Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC

一、西方经济学的研究对象 二、需求与供给 三、消费者行为理论 四、生产成本理论 五、市场理论 六、生产要素需求 七、外部性 八、国民收入核算 九、宏观政策

一、国际贸易实务操作的准备阶段 二、商品的品质、数量、包装 三、 贸易术语、价格条款 四、国际货物运输与保险 五、国际结算 六、检验、违约、赔偿与仲裁 七、合同履行中注意的问题及其他

本章的具体内容可以参见胡运权主编《运筹学教程》（ 第二版）清华大学出版社，2004.2 第七章 动态规划 ，但它不是用Excel求解，而是用动态规划方法手工求 解。这里想告诉大家，用Excel求解动态规划问题非常 简单（如第三章P65案例：大沼泽地金色年代公司的现 金流问题）。 也就是说，本章介绍的是用Excel来求解动态规划问题 ，但并没有介绍动态规划方法，有兴趣的同学可以参考 国内运筹学书籍中的“动态规划”章节