James A.O'Brien Introduction to Information Systems Eleventh Edition 6 Customer Relationship Management Retention保持边 Marketing and &Loyalty Fulfillment Programs Sales Cross-Sell Customer Store Front Up-Sell and Field TeleSales Customer Service Service and Support Contact Management
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James A.O'Brien Introduction to Information Systems Eleventh Edition 7 Cross-Functional Integrated Systems Enterprise Application Enterprise Enterprise Application Cluster Application Cluster Front Office Integration Back Office Applications Applications CRM Application 边 ERP Application .Customer Service .Distribution .Field Service .Manufacturing Sales Order .Scheduling .Product Config .Finance Suppliers
James A. O’Brien Introduction to Information Systems Eleventh Edition 7 Cross-Functional Integrated Systems Front Office Applications CRM Application •Customer Service •Field Service •Sales Order •Product Config Back Office Applications ERP Application •Distribution •Manufacturing •Scheduling •Finance Enterprise Application Integration Enterprise Application Cluster Enterprise Application Cluster Customers Suppliers