Scope of Development Efforts Hewlett- Stanley Tools Packard Jobmaste Rollerblade DeskJet Volkswagen Boeing 777 Screwdriver In-line Skate Printer New Beetle Airplane Production [units/year] 100.000 100.000 4 million 100.000 50 Volume Sales Lifetime [years] 40 3 2 6 30 Sales Price [USD] 3 200 300 17.000 130 million Number of uniqie Parts [part numbers] 35 200 10.000 130.000 Development Time [years] 2 1.5 3.5 4.5 Internal Devel. Team [peak size] 3 5 100 800 6.800 External Devel. 3 800 10.000 Team [peak size] 10 75 Development Cost [USD] 150,000 750.000 50 million 400 million 3 billion Production [USD] 150,000 1 million 25 million 500 million 3 billion Investment Source:PDD 2008,U&E 上文通大学 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Managemert Shanghal Joo Tong University Technology
PD is Challenging Always Increasingly Important Trade-offs Risk-taking Culture (APPLE,KFC,IKEA) .Dynamic Customer Understanding .Details Product as Systems .Time Pressure 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology
PD is Challenging Always Increasingly Important •Trade-offs Risk-taking Culture (APPLE,KFC, IKEA) •Dynamic Customer Understanding •Details Product as Systems •Time Pressure
Why an Experiential Class? Tell me and I'll forget. Show me,and I may not remember. Involve me,and I'll understand." Native American Proverb 上游充通大￥ 安泰经济与管理学院 i Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology
Why an Experiential Class? “Tell me and I'll forget. Show me, and I may not remember. Involve me, and I'll understand.” Native American Proverb
Benefits of Integration .PD requires Participation from Multiple Disciplines Marketing Design 。Manufacturing ·Finance ·HR 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University i Technology
Benefits of Integration •PD requires Participation from Multiple Disciplines • Marketing • Design • Manufacturing • Finance • HR •……