Unit 9 Text A What's new L, Teaching aims 1. Get students to master the following words and phrases consist, contain, distribute, inform, intend, publish, range, lend typical, weekly, a number of, as well as, be devoted to, consist of, enter into, keep up with, listen to, supply .with 2. Get students to master the vtadj/n+to v/that-clause structure 3. Help students to form a good habit of keeping up with the pace of word by means of all kinds of media Ⅱ. Main difficult points 1. Comprehension of the text 2. Usage of the words, phases and skills mentioned above 3. Forming a good habit of being well-informed III Teaching arrangement The whole unit will be finished within 8 periods, 4 for text A and 4 for text B respectively. As to text A, 2 periods will be used to cover the words, background information and comprehension of the text, and the other 2 for the lan guage points and the exercises. As to text B, 2 periods will be needed for the text and exercises respectively
1 Unit 9 Text A What’s new I, Teaching aims 1. Get students to master the following words and phrases. consist, contain, distribute, inform, intend, publish, range, lend, typical, weekly, a number of, as well as, be devoted to, consist of, enter into, keep up with, listen to, supply …with, 2. Get students to master the v.+adj./n.+to v/that-clause structure 3. Help students to form a good habit of keeping up with the pace of word by means of all kinds of media. Ⅱ.Main difficult points 1. Comprehension of the text 2. Usage of the words, phases and skills mentioned above 3. Forming a good habit of being well-informed Ⅲ.Teaching arrangement The whole unit will be finished within 8 periods, 4 for text A and 4 for text B respectively. As to text A, 2 periods will be used to cover the words, background information and comprehension of the text, and the other 2 for the language points and the exercises. As to text B, 2 periods will be needed for the text and exercises respectively
Teaching Procedures Introductory Remarks Introductory Remarks In the modern world, it is important to get information because success in life depends on it. In order to get the latest information people read newspapers and magazines listen to the radio and watch television. people who own home computers even receive their news directly from wire services. In this passage the writer tells us something about the sources of information in the United States 2. Introductory questions Refer to exercise 3 in the students' book 3. Background Information Newspaper: A newspaper, in a broad sense, is an unbound publication issued at regular intervals that aims to inform, analyze, influence, and entertain. There are severa newspapers in the United States that have huge circulations (such as the Wall Street Journal and USA Today with about 2 million each), and there are very small specialized newspapers
2 Teaching Procedures I. Introductory Remarks 1.Introductory Remarks In the modern world, it is important to get information because success in life depends on it. In order to get the latest information people read newspapers and magazines, listen to the radio and watch television. People who own home computers even receive their news directly from wire services. In this passage the writer tells us something about the sources of information in the United States. 2. Introductory questions Refer to Exercise 3 in the students’ book. 3.Background Information Newspaper: A newspaper, in a broad sense, is an unbound publication issued at regular intervals that aims to inform, analyze, influence, and entertain. There are several newspapers in the United States that have huge circulations (such as the Wall Street Journal and USA Today with about 2 million each), and there are very small specialized newspapers
(for example, country weeklies and college newspapers) with circulations of a few thousand at most. Of the us dailies ( with some 60million circulation) in those with the highest visibility and reputations were the serious general dailies, the so-called quality or elite dailies. Exemplifying them are the New York Times. Washington Post, and Los angeles Times the " bi three"of American prestige dailies. They enjoy strong national and global reputations and stress foreign and national news analysis and interpretation, politics, science, economics, and culture. Readership, however, is probably three times the circulation figure because newspapers are shared, some are posted, and others placed in libraries and other public sites Worldwide, about 8000of these newspapers are dailies. about a third of all newspapers are published in North America, another third in Europe, and the remaining third in the rest of the world Magazine: Magazines and periodicals are bound paper-covered publications issued regularly usually weekly, monthly. to inform. instruct or entertain. Although magazines cater to a host of diverse interests. most fall into one of four broad categories: consumer or general, for segments of the general public, trade and technical, with specialized information for readers in business, industry, finance
3 (for example, country weeklies and college newspapers) with circulations of a few thousand at most. Of the US dailies (with some 60million circulation) in those with the highest visibility and reputations were the serious general dailies, the so-called quality or elite dailies. Exemplifying them are the New York Times, Washington Post, and Los Angeles Times, the "big three" of American prestige dailies. They enjoy strong national and global reputations and stress foreign and national news, analysis and interpretation, politics, science, economics, and culture. Readership, however, is probably three times the circulation figure because newspapers are shared, some are posted, and others placed in libraries and other public sites. Worldwide, about 8000of these newspapers are dailies. About a third of all newspapers are published in North America, another third in Europe, and the remaining third in the rest of the world. Magazine: Magazines and periodicals are bound, paper-covered publications issued regularly usually weekly, monthly, to inform, instruct, or entertain. Although magazines cater to a host of diverse interests, most fall into one of four broad categories: consumer or general, for segments of the general public; trade and technical, with specialized information for readers in business, industry, finance
low-circulation, noncommercial literary journals. Before the recession of 1990-1991more than 11.500magazines and periodicals were published in the United States. Three-quarters of the Us adult population buys one or more magazines in the course of a year, and increasingly, readers subscribe, usually for a year's worth of issues, rather than buy single issues as they are published. Advertisers bought an annual billion in magazine advertising in the early 1990s, a sum representing more than s percent of total advertising expenditures. (In contrast, newspapers received over 25 percent.) The period between the two world wars saw the establishment of the newsweekly Time and the picture weekly Life, the two magazines upon which publishing magnate Henry R. Luce established his empire; and the founding(1922) of Reader's digest, which reprinted condensed versions of articles from other magazines and became the prototype for the many pocket-style periodicals that followed Radio and television broadcasting: The a.c. nielsen Company, which measures audience size, reported in 1982 that 98.2% of us homes contained at least one television and that the average set is turned on for seven hours per day. According to the Radio Advertising bureau, in 1990 only l of US homes
4 low-circulation, noncommercial literary journals. Before the recession of 1990-1991more than 11,500magazines and periodicals were published in the United States. Three-quarters of the US adult population buys one or more magazines in the course of a year, and increasingly, readers subscribe, usually for a year's worth of issues, rather than buy single issues as they are published. Advertisers bought an annual billion in magazine advertising in the early 1990s, a sum representing more than s percent of total advertising expenditures. (In contrast, newspapers received over 25 percent.) The period between the two world wars saw the establishment of the newsweekly Time and the picture weekly Life, the two magazines upon which publishing magnate Henry R. Luce established his empire; and the founding (1922) of Reader's Digest, which reprinted condensed versions of articles from other magazines and became the prototype for the many pocket-style periodicals that followed. Radio and Television Broadcasting: The A. C. Nielsen Company, which measures audience size, reported in 1982 that 98.2% of US homes contained at least one television and that the average set is turned on for seven hours per day. According to the Radio Advertising Bureau, in 1990 only l % of US homes
had no radio. and the average household owned at least five radios All three television networks emerged from existing radio networks. The National Broadcasting Company(NBC)is part of rCa. The Columbia Broadcasting System( CBS)was bought by the American executive William S. Paley in 1929 when it was a small, struggling radio network. The youngest of the three networks came into existence when the us department of justice forced nbc to sell one of its two radio networks in The network was bought by the candy manufacturer Ed ward J Noble, who renamed it the american Broadcasting Company (ABC) and oversaw its transition to producing television In the late 1970s, however, ABC moved to first place in the ratings and remained there for several years. The company grew into a large corporate empire that includes motion picture theaters, a recording company, and publishing companies. In 1986 a merger took place between ABC and Capital Cities Communications. Inc. a fourth us commercial net work. the Fox Broadcasting Company, owned by Australian-born publisher Rupert Murdoch, began to capture a significant share of young adult audiences in the late 1980s a fifth network also
5 had no radio, and the average household owned at least five radios. All three television networks emerged from existing radio networks. The National Broadcasting Company (NBC) is part of RCA. The Columbia Broadcasting System (CBS) was bought by the American executive William S. Paley in 1929, when it was a small, struggling radio network. The youngest of the three networks came into existence when the US Department of Justice forced NBC to sell one of Its two radio networks in . The network was bought by the candy manufacturer Edward J. Noble, who renamed it the American Broadcasting Company (ABC) and oversaw its transition to producing television. In the late 1970s, however, ABC moved to first place in the ratings and remained there for several years. The company grew into a large corporate empire that includes motion picture theaters, a recording company, and publishing companies. In 1986 a merger took place between ABC and Capital Cities Communications, Inc. A fourth US commercial network, the Fox Broadcasting Company, owned by Australian-born publisher Rupert Murdoch, began to capture a significant share of young adult audiences in the late 1980s A fifth network also