Unit Ten Text B Unit en Text B ●l.Pre- reading task elL. Related Information lll. Detailed study ●. Outline& Summan ●V. Home Assignment By luo zhongming
Unit Ten Text B By Luo Zhongming 1 Unit Ten Text B I. Pre-reading Task II. Related Information III. Detailed Study IV. Outline& Summary V. Home Assignment
Unit Ten Text B 1. Pre-reading Tao 1. Does advertising play an very important role in our life? Why? 2. Have you bought anything advertised? 3. What kind of business do you think advertising is? Back By luo zhongming 2
Unit Ten Text B By Luo Zhongming 2 I. Pre-reading Task: 1. Does advertising play an very important role in our life ?Why? 2.Have you bought anything advertised? 3. What kind of business do you think advertising is ? Back
Unit Ten Text B Related formation: Advertising Advertising is a form of mass selling. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-ad vertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single ad vertising campaign From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry In the u.s. alone in the late 1980s, approximately 120 billion was spent in a single year on advertising to influence the purchase of commodities and services Modern advertising is an integral segment of urban industrial civilization, mirroring contemporary life in its best and worst aspects Having proven its force in the movement of economic goods and services, advertising since the early 1960s has been directed in increasing quantity toward matters of social concern By luo zhongming
Unit Ten Text B By Luo Zhongming 3 II. Related Information: Advertising Advertising is a form of mass selling. Advertising techniquesrange in complexity from the publishing of simple, straightforward noticesin the classified-advertising columns of newspapersto the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. In the U.S. alone in the late 1980s, approximately＄120 billion was spent in a single year on advertising to influence the purchase of commodities and services. Modern advertising is an integral segment of urban industrial civilization, mirroring contemporary life in its best and worst aspects. Having proven its force in the movement of economic goods and services, advertising since the early 1960s has been directed in increasing quantity toward matters of social concern
Unit Ten Text B Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion With about 3 million business enterprises using one or more forms of advertising, almost every American citizen hears or sees advertising every day. In the U.s. the money invested in advertising equaled approximately 370 per capita in the mid 1980s. Modern advertising plays an integral role in the development of markets for the low-cost goods made possible by the high productivity of American industry By luo zhongming
Unit Ten Text B By Luo Zhongming 4 Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. With about 3 million business enterprises using one or more forms of advertising, almost every American citizen hears or sees advertising every day. In the U.S. the money invested in advertising equaled approximately ＄370 per capita in the mid- 1980s. Modern advertising plays an integral role in the development of markets for the low-cost goods made possible by the high productivity of American industry
Unit Ten Text B Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press in Europe about 1440. the trademark, a two-or three dimensional insignia symbolizing a company or industry, dates from about the 16th century. Among the best-known trademarks surviving form early modern times are the striped pole of the barber and the three ball sign of the pawnbroker By luo zhongming
Unit Ten Text B By Luo Zhongming 5 Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press in Europe about 1440. the trademark, a two-or threedimensional insignia symbolizing a company or industry, dates from about the 16th century. Among the best-known trademarks surviving form early modern times are the striped pole of the barber and the threeball sign of the pawnbroker