Demographic Segmentation Ethnic background Age Gender Income
Demographic Segmentation Ethnic Background Age Gender Income
Geographic Segmentation include neighborhoods, towns, cities counties. states or countries people within various boundaries may Share common income levels cultures climates values Example: laundry detergent
Geographic Segmentation include neighborhoods, towns, cities, counties, states or countries people within various boundaries may share – common income levels – cultures – climates – values Example: laundry detergent
Geodemographic Segmentation Clusters neighborhoods into lifestyle categories Combines geographic demographic segmentation PRIZM. Claritas
Clusters neighborhoods into lifestyle categories Combines geographic & demographic segmentation PRIZM, Claritas Geodemographic Segmentation
Psychological: Psychographic Segmentation Activities Interests Opinions
Activities Interests Opinions Psychological: Psychographic Segmentation