Modeling: Desire(Somewhat cute)=1.0.The modelingmethodis differentfromthat you studied before.But.theresultsarethesameTargetCup 021.00.80.80.60.60.40.2Cup Ois'Cute'byherevaluation.VerytastefulofucuteF11aSomewhat cutTasteSomewhattasteNeuVeryDegree-of-fit(CupO2,"SomewhatCute')=0.811
Modeling: Desire(Somewhat cute)=1.0 • The modeling method is different from that you studied before. • But, the results are the same. 1.0 0.8 0.6 0.8 0.6 0.4 0.2 Cup A Cup A is ‘Cute’ by her evaluation. Degree-of-fit(Cup , ‘Somewhat Cute’)=0.8 11 Target 2 o o2 2 o
Reference.Degree-of-fittothehopeofthepreviouspageisthesameasthemethodlearned before.Why?.(Method of thistime)Set"Somewhatcute"to1.0,anddecreaseby0.2totheleftandright.(Previous method)(This method)1.01.0Hope:SomewhatcuteO.s:TastefulorSomewhattasteful0.80.80.80.80.60.60.60.40.40.20.2Very tastefulVery cuteCuteTastefulSomewhattastefulVerytastefulCuteNeutralSomewhatcuteSomewhat cuteVerycuteTastefulSomewhattastefulNeutralTasteful orSomewhattastefulDegree-of-fitto"Somewhatcute"=0.512
• Degree-of-fit to the hope of the previous page is the same as the method learned before. Why? • (Method of this time) Set “Somewhat cute” to 1.0, and decrease by 0.2 to the left and right. 12 1.0 0.8 0.6 0.8 0.6 0.4 0.2 (Previous method) ： : Tasteful or Somewhat tasteful 5 o 1.0 0.8 0.6 0.4 0.2 0.8 (This method) Hope: Somewhat cute Degree-of-fit to “Somewhat cute" = 0.5 Reference C Very cute ute Very tasteful Tasteful Somewhat tasteful Neutral Somewhat cute C Very cute ute Very tasteful Tasteful Somewhat tasteful Neutral Somewhat cute Tasteful or Somewhat tasteful
Modeling (Very modern)Desire(Verymodern)=1.0Traditional→ModernDegree-of-fitTarget(Opinionoftheowner)Cup (o1)Modern0.81.0Cup (02)0.5NeutralorSomewhatModern0.80.6Cup (03)SomewhatModern0.60.40.3Cup (04)Somewhat Traditional orNeutral0.20.9Cup(os)ModernorVerymodernVerymodernVerytraditionaloderrTraditiorNeu Somewhat moderodSomewhattraditic13
Modeling (Very modern) • Desire(Very modern) = 1.0 1.0 0.8 0.6 0.4 0.2 13 Target Traditional Modern (Opinion of the owner) Degreeof-fit Cup ( ) Modern 0.8 Cup ( ) Neutral or Somewhat Modern 0.5 Cup ( ) Somewhat Modern 0.6 Cup ( ) Somewhat Traditional or Neutral 0.3 Cup ( ) Modern or Very modern 0.9 1o o2 3 o o4 o5
Modeling (￥3,000)·Desire(￥3,000)=1.0ExpensiveCheapDegree-of-fit(Objective value)Target￥6,0000.4Cup (O1)1.0Cup (02)￥5,5000.50.80.8Cup (03)￥1,5000.70.60.60.4Cup (04)￥3,5000.90.2￥6,0000.4Cup (os)00000000000000￥1,000￥4,047.0131161W14
Modeling (¥3,000) • Desire(¥3,000)=1.0 1.0 0.8 0.6 0.8 0.6 0.4 0.2 14 Target Expensive Cheap (Objective value) Degreeof-fit Cup ( ) ¥6,000 0.4 Cup ( ) ¥5,500 0.5 Cup ( ) ¥1,500 0.7 Cup ( ) ¥3,500 0.9 Cup ( ) ¥6,000 0.4 o1 2 o 3 o 4 o 5 o
Degree-of-fit (Attribute values).Thevaluesofdegree-of-fittoherdesiresareshowninthefollowingtableSomewhatcute(wi)Verymodern(w2)Notveryexpensive(W)(Her Kansei)(Opinion of the owner)(Objectivevalue)0.70.80.4Cup (O1)S13 =Sur=S12 =0.80.50.5Cup (02)S23 =S21 =S22 =0.50.60.7Cup (03)S31 =S32 =S33 =0.6Cup (04)0.30.9S43 =S41 =S42 =Cup (0s)0.50.90.4Ss>=Ss3 =S520205O1030415
Degree-of-fit (Attribute values) • The values of degree-of-fit to her desires are shown in the following table. 15 Somewhat cute ( ) (Her Kansei) Very modern ( ) (Opinion of the owner) Not very expensive ( ) (Objective value) Cup ( ) 0.7 0.8 0.4 Cup ( ) 0.8 0.5 0.5 Cup ( ) 0.5 0.6 0.7 Cup ( ) 0.6 0.3 0.9 Cup ( ) 0.5 0.9 0.4 o1 o2 o3 o4 o5 w1 w2 w3 s11 = s21 = s31 = s41 = s51 = s12 = s22 = s32 = s42 = s52 = s13 = s23 = s33 = s43 = s53 = o1 2 o 3 o 4 o o5