感性工程Kansei EngineeringDay 5: Kansei StoriesNovember24,2017YoshiteruNAKAMORl,ProfessorEmeritusJapanAdvanced Institute of ScienceandTechnology
Kansei Engineering Day 5: Kansei Stories November 24, 2017 Yoshiteru NAKAMORI, Professor Emeritus Japan Advanced Institute of Science and Technology 感性工程
Today's Contents1.KnowledgeCreation知识创造:KnowledgemanagementandKnowledgecreationmodels2.AMethodforCreatingKanseiStories 感性故事:Stories to promote sales of products orservices3.GroupWorkandPresentation.Creation ofKanseistories(Story)Erhuhasadistinctivemelancholysound十六世纪likeahumanvoice.Afterbeingpassed7throughtheSilk Road,ithasbeen胡琴二胡fascinatingtheHanpeople胡人漢族(Kanseifactors)西域中原Metaphor,sentiment,historicalfact,ethniccultureL4丝绸之路
Today’s Contents 1. Knowledge Creation 知识创造 • Knowledge management and Knowledge creation models 2. A Method for Creating Kansei Stories 感性故事 • Stories to promote sales of products or services 3. Group Work and Presentation • Creation of Kansei stories 2 (Story) Erhu has a distinctive melancholy sound like a human voice. After being passed through the Silk Road, it has been 二胡 fascinating the Han people. 丝绸之路 十六世纪 胡人 胡琴 西域 中原 漢族 (Kansei factors) Metaphor, sentiment, historical fact, ethnic culture
1. Knowledge Creation.Knowledgemanagement.Proposedininformation science,succeeded inmanagementscience.Explicitknowledgevs.tacitknowledge.PossibilityofknowledgemanagementusingIcT·Knowledgecreationmodels·Organizationalknowledgecreationmodels.Personalknowledgecreationmodels(forstudents).Ideagenerationprocesses(tobeusedinthegroupwork)
1. Knowledge Creation • Knowledge management • Proposed in information science, succeeded in management science • Explicit knowledge vs. tacit knowledge • Possibility of knowledge management using ICT • Knowledge creation models • Organizational knowledge creation models • Personal knowledge creation models (for students) • Idea generation processes (to be used in the group work) 3
Knowledge managementProposed bytheinformation industryinthe1980sTomanageknowledgetheemployeespossessforthedevelopmentofnewproduct and service.But,there is a difficultyto manageAdoptedfor corporatemanagementinthe1990sknowledgecompletelybyICTWhy?New human resources managementThereisatypeofknowledgethatmethodinenterprisesisdifficulttobemanagedbyICT
Knowledge management 4 Proposed by the information industry in the 1980s Adopted for corporate management in the 1990s New human resources management method in enterprises To manage knowledge the employees possess for the development of new product and service. But, there is a difficulty to manage knowledge completely by ICT. Why? There is a type of knowledge that is difficult to be managed by ICT
Types of knowledgeLanguageorsymbols·Explicitknowledgethatissetoutintangibleform.Need to systematize massiveknowledge using formal language (incl.computer codes).Implicitknowledgethatisnotsetoutintangibleformbutcouldbemadeexplicit.Needtoeffectivelyutilizeinformation-communicationtechnology.Tacit knowledge that is difficult to operationally set out in tangibleform.→NeedtoeffectivelymanagementpeoplewhohavetacitknowledgeItisdifficulttoexplainhowto rideabicycle bywords.AlWhyistastedifferenteven ifusingthe same materials and text?
Types of knowledge • Explicit knowledge that is set out in tangible form. Need to systematize massive knowledge using formal language (incl. computer codes) • Implicit knowledge that is not set out in tangible form but could be made explicit. Need to effectively utilize information-communication technology • Tacit knowledge that is difficult to operationally set out in tangible form. • Need to effectively management people who have tacit knowledge 5 It is difficult to explain how to ride a bicycle by words. Why is taste different even if using the same materials and text? Language or symbols