珠驾 Communication Strategy for 8848.net China launch Preparedforwww.8848.net Prepared by: HuiCong International Advertising
Communication Strategy for 8848.net China Launch Prepared for: www.8848.net Prepared by: HuiCong International Advertising
Market situation Internet market has developed tremendously, and internet users in China will double Online stores. as a worldwide business have a very bright future 8848 has gained some awareness among Internet users. most of whom have already been the pioneer online consumers 珠朗骂
Market Situation • Internet market has developed tremendously, and Internet users in China will double • Online stores, as a worldwide business, have a very bright future • 8848 has gained some awareness among Internet users, most of whom have already been the pioneer online consumers
Strategy Development Process Where are we? Where we want to be? How can we get there?
Strategy Development Process • Where are we? • Where we want to be? • How can we get there?
Market situation Internet users are somewhat restrained by offline shopping in terms of way and concept Internet users dont trust online shopping for the immature consumption environment online payment system offline delivery system actual difficulties for on-line sales 珠彦閉马 88
Market Situation • Internet users are somewhat restrained by offline shopping in terms of way and concept • Internet users don’t trust online shopping for the immature consumption environment – online payment system – offline delivery system • Actual difficulties for on-line sales
Target Primary: Netizens Secondary: the potential Netizens Demographics Males Aged from 16 to 35 who are mainly Students White-collars Persons concerned with Computer technology Telecommunication persons 珠朗骂
Target... Primary: Netizens Secondary: the potential Netizens Demographics: Males Aged from 16 to 35 who are mainly: Students White-collars Persons concerned with Computer technology Telecommunication persons