Target. Psychographics Affluent mobile life style Working or living in internet environment Easy to adapt the up-to-date international tendency Some are westernized, seeking for quality 珠朗骂
Target... • Psychographics – Affluent & Mobile life style – Working or living in internet environment – Easy to adapt the up-to-date international tendency – Some are westernized, seeking for quality life
Consumer u&A Towards e Shopping Most of them have heard the e-shopping concept whereas very few ever tried. Some have already known the e-shopping sites, such as 8848. net. Sohu Netease All of them believe the generic benefits of online shopping: Convenience/Fashion/Fun/value-for money Key barriers: 珠朗骂
Consumer U&A Towards eShopping... • Most of them have heard the e-shopping concept whereas very few ever tried. • Some have already known the e-shopping sites, such as 8848.net, Sohu & Netease • All of them believe the generic benefits of online shopping: - Convenience/Fashion/Fun/Value-formoney - Key barriers:
Product attributes Ample products' choices 9 varieties Over 100 thousands of books. 20 thousands of software Flexible and safe online payment 17 payment choices 珠朗骂
Product Attributes • Ample products’ choices – 9 varieties – Over 100 thousands of books, 20 thousands of software • Flexible and safe online payment – 17 payment choices
Product attributes Nationwide delivery system 441cities across china Price's discount For 95% of the products 50%discount at most and 10% at least Good after-sales service Double guarantee from both the manufacturer and the online store f珠 88
Product Attributes • Nationwide delivery system – 441cities across China • Price’s discount – For 95% of the products – 50% discount at most, and 10% at least • Good after-sales service – Double guarantee from both the manufacturer and the online store
Benefits To feel a contemporary online purchase way in internet environment To enjoy an easy shopping for time-saving and adaptation of busy life
Benefits • To feel a contemporary online purchase way in internet environment • To enjoy an easy shopping for time-saving and adaptation of busy life