Cultivating students'careful and Project qualityand Group Project presentatio team spirit 二、课程简介 《国际商务函电》是国际经济与贸易的一门专业必修课程,采用全英文教学。本课程以 国际贸易业务流程知识为理论背景,通过做中学的方式,对外贸函电的一般格式、常用词汇 习惯表达法进行规律 的总结,是 一门理论与实践紧密结合、具有涉外活动特点的综合应用 性课程。本课程培养学生熟练运用进出口贸易的基本理论知识进行英文交流的能力,进而使 学生在走上工作岗位后能够迅速适应对外经贸业务活动的需要。通过本课程的学习,学生能 够掌握国际贸易业务中常用文体写作的基本知识,在国际贸易业务各环节能够熟练进行书面 及口头沟涌。 三、课程目标及对毕业要求(及其指标点)的支撑 专业类课程的课程目标及支撑专业的毕业要求及其指标点 课程目标 支撑毕业要求指标点 毕业要求 目标1:To enable students to master the principles of business letter writing 指标点61具有人际交往、口头和书面表达及交 毕业要求6 1 目标2:To become 流沟通能力 沟通表达 acquainted with the general layout of most business letters 目标3:To skillfully write structural parts of 指标点8-1:具有开阔的国际眼界、自觉的开放意 毕业要求8 business English letters 识和坚定的政治立场和良好的国际交流能力 国际视野 with proner stvles 目t标4,To be familiar with the of foreig 毕业要求4 trade,parties and 指标点4-10:能熟练阅读各种业务单证 应用能力 documents involved 四、教学内容及进度安排 序号 教学内容/教学环节 授课方式及学时 学生学习预期 支撑课程目标 成果 9
19 Cultivating students' careful and rigorous professional quality and team spirit Group Project Project presentatio n 二、课程简介 《国际商务函电》是国际经济与贸易的一门专业必修课程,采用全英文教学。本课程以 国际贸易业务流程知识为理论背景,通过做中学的方式,对外贸函电的一般格式、常用词汇、 习惯表达法进行规律性的总结,是一门理论与实践紧密结合、具有涉外活动特点的综合应用 性课程。本课程培养学生熟练运用进出口贸易的基本理论知识进行英文交流的能力,进而使 学生在走上工作岗位后能够迅速适应对外经贸业务活动的需要。通过本课程的学习,学生能 够掌握国际贸易业务中常用文体写作的基本知识,在国际贸易业务各环节能够熟练进行书面 及口头沟通。 三、课程目标及对毕业要求(及其指标点)的支撑 专业类课程的课程目标及支撑专业的毕业要求及其指标点 序 号 课程目标 支撑毕业要求指标点 毕业要求 1 目标 1:To enable students to master the principles of business letter writing 目标 2:To become acquainted with the general layout of most business letters 指标点 6-1:具有人际交往、口头和书面表达及交 流沟通能力 毕业要求 6: 沟通表达 2 目标 3:To skillfully write structural parts of business English letters with proper styles 指标点 8-1:具有开阔的国际眼界、自觉的开放意 识和坚定的政治立场和良好的国际交流能力 毕业要求 8: 国际视野 3 目标 4:To be familiar with the procedures of foreign trade, parties and documents involved 指标点 4-10:能熟练阅读各种业务单证 毕业要求 4: 应用能力 四、教学内容及进度安排 序号 教学内容/教学环节 授课方式及学时 学生学习预期 成果 支撑课程目标 上海电机学院商学院
序号 教学内容/教学环书 授课方式及学时 学生学习预期 支撑课程目标 成 教学重点:Layout of a business letters:The format of the Mastering the structure and s Letter Writing 课微进授(2.5课时) parts ofa 学点:Layout ofa business business letter; 相标1 案例教学(0.5课时 letters Understanding 目标 主要教学内容:Basic Knowledge the principles of of business Business Letter 教学重点: nels to establish Being fam ilia business relationship; with the The structure of a start letter; channels to The writing skill of the start lette establish Words and sentence patterns business 敢学点: Master the The structure of a start letter business lette The writing skill of the start letter writing skill to 课堂进樱(2理时) 主要教学内容: establish 日标1日标) 室例教学(1课时) Establishine business relation business 目标3目标4 思政融合点: Cultivating students'integrity spirit and professional ethics as personnel engaged in nternational trade through the case (Case e1 How to find the Case 2 How to impress the customers?) 戴学重点: The structure of an enquiry letter, 课堂讲授(1.75课 having a The writing skill of an 时) thorough 目标1目标2 enquiry letter: 案例教学(1课时) understanding Words and sentence pattern 小组项目(0.25课 of enquiry; 目标3日标4 used 时) being able t 教学难点: write enquiry The structure of an letters and
20 序号 教学内容/教学环节 授课方式及学时 学生学习预期 成果 支撑课程目标 1 教学重点:Layout of a business letters;The format of the envelops;The principles of business Letter Writing 教学难点:Layout of a business letters 主要教学内容:Basic Knowledge of Business Letter 课堂讲授(2.5 课时) 案例教学(0.5 课时) Mastering the structure and parts of a business letter; Understanding the principles of business Letter Writing 目标 1 目标 2 2 教学重点: The channels to establish business relationship; The structure of a start letter; The writing skill of the start letter Words and sentence patterns used frequently 教学难点: The structure of a start letter; The writing skill of the start letter 主要教学内容: Establishing Business Relations 思政融合点: Cultivating students' integrity spirit and professional ethics as personnel engaged in international trade through the case (Case 1 How to find the customers? Case 2 How to impress the customers?) 课堂讲授(2 课时) 案例教学(1 课时) Being familiar with the channels to establish business relationship; Master the business letter writing skill to establish business relationship 目标 1 目标 2 目标 3 目标 4 3 教学重点: The structure of an enquiry letter; The writing skill of an enquiry letter; Words and sentence patterns used frequently; 教学难点: The structure of an 课堂讲授(1.75 课 时) 案例教学(1 课时) 小组项目(0.25 课 时) having a thorough understanding of enquiry; being able to write enquiry letters and 目标 1 目标 2 上海电机学院商学院 目标 3 目标 4
序号 教学内容/教学环节 授课方式及学时 学生学习预期 支撑课程目标 enquiry letter; replies; The writing skill of an grasping the enauiry letter: words and 主要教学内容:Enquiry and senten reply patterns se 思政融合点: frequently Cultivating students'integrity spirit and professional ethics as personnel engaged in trade through the case (Case1General Enquiry from New Client Case 2 Specific Enguiry from Old Business Partner Cultivating professionals engaged in international trade: 学院商学院 cultivating students'careful and rigorous professional quality and team of completing group proje 教学重点: The structure of an offer letter: having a The writing skill of an ough offer letter understanding Words and sentence patterns of firm offer used frequently; and non-firm 敢学难点: 课堂讲授(1.75课 offer: The structure of ar being able to 案例教学 (1课时) write offe 目标1目标 目标3目标 e writing skill of an 小组项目(0.25课 letters offer letter: 时) grasping the 主要教学内容:Ofe: words and 思政融合点: sentence Cultiva spirit and professional ethics as frequently personnel engaged in international trade through the case (Case:Makine a Firm Offe 之
21 序号 教学内容/教学环节 授课方式及学时 学生学习预期 成果 支撑课程目标 enquiry letter; The writing skill of an enquiry letter; 主要教学内容:Enquiry and reply 思政融合点: Cultivating students' integrity spirit and professional ethics as personnel engaged in international trade through the case (Case 1 General Enquiry from New Client Case 2 Specific Enquiry from Old Business Partner) Cultivating students' integrity spirit and professional ethics as professionals engaged in international trade; cultivating students' careful and rigorous professional quality and team spirit in the process of completing group projects replies; grasping the words and sentence patterns used frequently 4 教学重点: The structure of an offer letter; The writing skill of an offer letter; Words and sentence patterns used frequently; 教学难点: The structure of an offer letter; The writing skill of an offer letter; 主要教学内容:Offer 思政融合点: Cultivating students' integrity spirit and professional ethics as personnel engaged in international trade through the case (Case: Making a Firm Offer 课堂讲授(1.75 课 时) 案例教学(1 课时) 小组项目(0.25 课 时) having a thorough understanding of firm offer and non-firm offer; being able to write offer letters ; grasping the words and sentence patterns used frequently 目标 1 目标 2 目标 3 目标 4 上海电机学院商学院
序号 教学内容/教学环节 授课方式及学时 学生学习预期 支撑课程目标 成果 for Shoes on Price and Payment Terms) Cultivatine students'integrity spirit and p sa professiona engaged in international trade: cultivating students'careful and rigorous professional quality and team spirit in the pr or comp leting group projects 教学重点: The structure of a counteroffer letter: The w riting skill of a counteroffe understa Words and sentence patterns of counter used frequently; being able to 教学难点: write The structure of a counteroffer The writing skill of a counteroffe etters grasping the 主要教学内容:Counteroffer 课堂讲授(1.75课 words and 思政融合点: 时) sentence 目标1目标2 Cultivating students'integri 案例教学(1课时) patterns used spiritandprofesionalethl 目标3目标4 小组项目(0.25课 frequently d in 时) case(Case:Practice negotiatine the prices about a commodity thics as profesionasengagedin international trade: cultivating students'careful and rigorous professional quality and team spirit in the process eting group projects 教学重点: 谍堂讲授(1.75谍 The format and contents of an 时) knowing the 目标1日标2 order and a confirmation or a 案例教学(1课时) format and 目标3目标4 contract 小组项目(0.25课 contents of an
22 序号 教学内容/教学环节 授课方式及学时 学生学习预期 成果 支撑课程目标 for Shoes on Price and Payment Terms) Cultivating students' integrity spirit and professional ethics as professionals engaged in international trade; cultivating students' careful and rigorous professional quality and team spirit in the process of completing group projects 5 教学重点: The structure of a counteroffer letter; The writing skill of a counteroffer letter; Words and sentence patterns used frequently; 教学难点: The structure of a counteroffer; The writing skill of a counteroffer letter; 主要教学内容:Counteroffer 思政融合点: Cultivating students' integrity spirit and professional ethics as personnel engaged in international trade through the case (Case: Practice negotiating the prices about a commodity) Cultivating students' integrity spirit and professional ethics as professionals engaged in international trade; cultivating students' careful and rigorous professional quality and team spirit in the process of completing group projects 课堂讲授(1.75 课 时) 案例教学(1 课时) 小组项目(0.25 课 时) having a thorough understanding of counter; being able to write counteroffer letters; grasping the words and sentence patterns used frequently 目标 1 目标 2 目标 3 目标 4 6 教学重点: The format and contents of an order and a confirmation or a contract 课堂讲授(1.75 课 时) 案例教学(1 课时) 小组项目(0.25 课 knowing the format and contents of an 目标 1 目标 2 目标 3 目标 4 上海电机学院商学院
教学内容/教学环节 授课方式及学时 学生学习预期 支撑课程目标 成果 The structure of a conclusion 时) order and a letter; confirmation or The writing skill of a conclusion a contract; knowine the particularso frequently main terms in a 教学难点: contract; The structure of a conclusion mastering the letter: strategies and The wr itingskill of a conclusior contents for letter; writing alette 主要教学内容:Order and or fax for contract signing contrac 思政融合点: Cultivating students'ideals and ds and belief valueorie sentence oliticalbelief ands atterns use responsibility through the case frequently (Case:Compare two when enquiry letters---Which one is better? and reply Why?) Cultivating students'integrity spirit and professional ethics as professionals engaged in international trade: cultivating studentscareful and rigorous professional quality and team spirit in the process of completing group projects 数学重点:● The structure of business to payment having a The writing skill of an 课堂讲授(1.75课 thorough letters related to payment: 时 understanding Words and sentence patterns 案教学(1里时) of payment; 目标1目标2 used frequently; 小组项目(0.25课 目标3目标4 散学点: write le The structure of letters related to related to payment; payment; The writing skill of letters related grasping the words and
23 序号 教学内容/教学环节 授课方式及学时 学生学习预期 成果 支撑课程目标 The structure of a conclusion letter; The writing skill of a conclusion letter; Words and sentence patterns used frequently; 教学难点: The structure of a conclusion letter; The writing skill of a conclusion letter; 主要教学内容:Order and contract 思政融合点: Cultivating students' ideals and beliefs, value orientation, political belief and social responsibility through the case (Case: Compare two letters---Which one is better? Why?) Cultivating students' integrity spirit and professional ethics as professionals engaged in international trade; cultivating students' careful and rigorous professional quality and team spirit in the process of completing group projects 时) order and a confirmation or a contract; knowing the particulars or main terms in a contract; mastering the strategies and contents for writing a letter or fax for signing contract grasping the words and sentence patterns used frequently when enquiry and reply 7 教学重点: The structure of business letters related to payment; The writing skill of an letters related to payment; Words and sentence patterns used frequently; 教学难点: The structure of letters related to payment; The writing skill of letters related to payment; 课堂讲授(1.75 课 时) 案例教学(1 课时) 小组项目(0.25 课 时) having a thorough understanding of payment; being able to write letters related to payment; grasping the words and 目标 1 目标 2 上海电机学院商学院 目标 3 目标 4