Learning Plan Industry analysis (Initial proposals for strategic changes) Cat.Strategy identification and Evaluation Strategy /industry fit analysis Problem diagnosis Review strategic change Proposals
Learning Plan Industry analysis (Initial proposals for strategic changes) Cat. Strateg y identifi c a tion and Evalu ation Strategy /industry fit analysis Problem diagnosis Review strategic change Proposals
Questions 1.What are the major changes in EME Industry? 2.What are the key elements in Caterpillar's strategy?How has this strategy helped Cat to deal with the highly cyclical industry? 3. As a member of Lee Morgan's management team,what recommendations would you Cat's continued success? 4.Where is Cat most vulnerable? 5.Why has Cat been unwilling or unable to repair its obvious chinks in its armor? 6.What are the barriers to changing Cat's strategy?
Questions 1. W hat are the m ajor changes in EME Industry? 2. W hat are the k ey elements in Cat erpillar’s strategy? How has this strategy helped Cat to deal with the h i g hly cy c lica l industry? 3. As a m ember of Lee Morgan’s m anagem ent team, what recom m endations would you Cat’s continu ed success? 4. W here is Cat m ost vulnerable? 5. Why has Cat been unwilling or unable to repair its obvious chinks in its arm or? 6. W hat are the b arriers to changing Cat’s strategy?
Discussion I 1.What are the major changes that are taking place in the Earth-Moving Machines industry?
Discussion I 1. What are the major changes that are taking place in the Earth-Moving Machines industry?