17-1 Principles of Marketing Session 17 Sales Promotion and Public Relations Text:Chapter 15 制计价蜀易大孝 国际商学院市场营销学系
Principles of Marketing Sales Promotion and Sales Promotion and Public Relations Public Relations 17 － 1 17 － 1 Session 17 Text: Chapter 15
Outline 17-2 I.Sales Promotion II.Public Relations 尉纤价蜀多大孝 国际商学院市场营销学系
Outline I. Sales Promotion I. Sales Promotion II. Public Relations II. Public Relations 17－2 17－2
17-3 I.Sales Promotion 制卧经价蜀易大考 国际商学院市场营销学系
I. Sales Promotion I. Sales Promotion I. Sales Promotion 17 － 3 17 － 3
1-1 Sales Promotion Defined 17-4 A mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. Offers reasons to buy now. --Kotler Armstrong 制计价蜀易大孝 国际商学院市场营销学系
A mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. Offers reasons to buy now. -- Kotler & Armstrong I-1 Sales Promotion Defined 17 － 4 17 － 4
I-2 Sales Promotion Areas 17-5 Business Promotion Sales Promotion Trade Areas Promotion Consumer Promotion 制计价蜀易大孝 国际商学院市场营销学系
Business Promotion Business Promotion Trade Promotion Trade Promotion Consumer Promotion Consumer Promotion Sales Promotion Areas 17－5 17－5 I-2 Sales Promotion Areas