Principles of Marketing 14-1 Session 14 Distribution Channel Designing and Management Text:Chapter 12 制计价蜀易大孝 国际商学院市场营销学系
Distribution Channel Distribution Channel Designing and Designing and Management Management 14 － 1 14 － 1 Principles of Marketing Session 14 Session 14 Text: Chapter 12
Outline 14-2 I.What is a Distribution Channel? II.Roles of Distribution Channels III.Designing of Distribution Channels IV.Distribution Channel Management 制卧价蜀易大学 国际商学院市场营销学系
Outline I. What is a Distribution I. What is a Distribution Channel? Channel? II. Roles of Distribution Channels II. Roles of Distribution Channels III. Designing of Distribution III. Designing of Distribution Channels Channels IV. Distribution Channel IV. Distribution Channel Management Management 14－2 14－2
I.What is a Distribution Channel? 14-3 A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user. 制卧价策易大学 国际商学院市场营销学系
I. What is a Distribution Channel? A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user. 14 － 3 14 － 3
Channel Decisions 14-4 Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision. 制卧价策易大学 国际商学院市场营销学系
Channel Decisions Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision. 14 － 4 14 － 4
ll.Roles of the Distribution Channel 14-5 >The distribution channel totally constitutes the“stock”for the whole society.It has its own reason of existence. >Briefly,it helps the manufacturers to be social efficient and effective. ”制卧价策易大考 国际商学院市场营销学系
14－5 14－5 ¾The distribution channel totally constitutes the “stock” for the whole society. It has its own reason of existence. ¾Briefly, it helps the manufacturers to be social efficient and effective. II. Roles of the Distribution Channel