Principles of Marketing 15-1 Session 15 Wholesaling,Retailing, Online Marketing and Logistics Text:Chapters 13,17 制卧经价蜀易大考 国际商学院市场营销学系
Principles of Marketing Wholesaling, Retailing, Wholesaling, Retailing, Online Marketing Online Marketing and Logistics and Logistics 15 － 1 15 － 1 Session 15 Session 15 Text: Chapters 13, 17
Outline 15-2 I.Wholesaling II.Retailing III.Direct Marketing Online Marketing IV.Logistics 国际商学院市场营销学系
Outline I. Wholesaling I. Wholesaling II. Retailing II. Retailing III. Direct Marketing III. Direct Marketing & Online Marketing & Online Marketing IV. Logistics IV. Logistics 15－2 15－2
I.Wholesaling 15-3 What is Wholesaling? > Functions Of Wholesaling > Types of Wholesalers > Wholesaler Marketing Decisions 制卧经价蜀易大考 国际商学院市场营销学系
¾ What is Wholesaling? ¾ Functions Of Wholesaling ¾ Types of Wholesalers ¾ Wholesaler Marketing Decisions I. Wholesaling I. Wholesaling 15－3 15－3
What is Wholesaling? 15-4 >All the activities involved in selling goods and services to those buying for resale or business use. >Wholesaler-those firms engaged primarily in wholesaling activity. >Wholesalers buy mostly from producers and sell mostly to: Retailers, >Industrial consumers,and Other wholesalers 制卧价蜀易大考 国际商学院市场营销学系
What is Wholesaling? ¾ All the activities involved in selling goods and services to those buying for resale or business use. ¾ Wholesaler - those firms engaged primarily in wholesaling activity. ¾ Wholesalers buy mostly from producers and sell mostly to: ¾ Retailers, ¾ Industrial consumers, and ¾ Other wholesalers 15 － 4 15 － 4
Functions Of Wholesaling 15-5 >Selling and Promoting Buying and Assortment Bulk-Breaking >Warehousing Transporting >Financing >Risk Bearing Market Information > Management Advice ”制纤价策易大考 国际商学院市场营销学系
Functions Of Wholesaling ¾ Selling and Promoting ¾ Buying and Assortment ¾ Bulk-Breaking ¾ Warehousing ¾ Transporting ¾ Financing ¾ Risk Bearing ¾ Market Information ¾ Management Advice 15 － 5 15 － 5