1-3 Sales Promotion Tools 17-6 Contests and games of skill and chance >Point-of-Purchase Patronage Rewards >Advertising Specialties >Premiums Cents-off deals or Price Packs Cash-back offers Redeemable coupons Samples 国际商学院市场营销学系
17－6 17－6 ¾ Contests and games of skill and chance ¾ Point-of-Purchase ¾ Patronage Rewards ¾ Advertising Specialties ¾ Premiums ¾ Cents-off deals or Price Packs ¾ Cash-back offers ¾ Redeemable coupons ¾ Samples I-3 Sales Promotion Tools
17-7 1-4 Developing Sales Promotion Programs Developing Implementing Evaluating 制卧经价蜀易大考 国际商学院市场营销学系
17 － 7 17 － 7 I-4 Developing Sales Promotion Programs Developing Implementing Evaluating