第八单元课程教案单元主How start-ups have changed the way American business thinks教学时数4题(1)Talk aboutinnovationandentrepreneurshipusingnewvacabulary;教学(2) Identify rhetorical questions and analyze the effects;目(3) Describe the status quo of the start-ups in China标(4)Makea report about the changing jobs in recentsyears育(1) Guide students to establish Marxist outlook on the world, life and values人(2) Strengthen education in fine traditional Chinese culture and strengthen our cultural目confidence.标(I) Understanding the text: How start-ups have changed the way American教business thinks;教学学(2) Building your language;重点重(3) Iproduce: describing the status quo of the start-ups in China and making a点report about the changing jobs in recents years;与(I) Understand the main idea and structure ofthe text,难教学(2) Grasp the key language points and grammatical structures in the text;点难点(3) Learn to make a report about the changing job采用混合式教学模式，在多媒体课堂教学基础上，充分利用U校园智慧教学平台，结合线上、线下教学丰富传统课堂。将教材与数字课程深度融合，使“课前一课中一课后”的学习进程形成一个“线上一线下一线上”的完整模式。线上/线下Setting the scene/Reading教学方线下精讲精炼，讨论交流法线上/线下Building your language与手段线上/线下Sharing your ideas线下Feedback on autonomous learning线上/线下Unit project线上Unit testWork in groups and discuss the following questions.Try to give one or two possible reasons思anduseexamplestoexplainyourpoints政1) Does China have"silicon Valley"? What is the status quo of the start-ups in China?内It is still under discussion whicharea is the"silicon Valley"in China.Shenzhen is regardedas容the hometown of enterpreneurs; it is the place where the most well-known high-tech1 /8
1 / 8 第八单元课程教案 单元主 题 How start-ups have changed the way American business thinks 教 学时数 4 教 学 目 标 (1) Talk about innovation and entrepreneurship using new vacabulary; (2) Identify rhetorical questions and analyze the effects; (3) Describe the status quo of the start-ups in China (4) Make a report about the changing jobs in recents years; 育 人 目 标 (1) Guide students to establish Marxist outlook on the world, life and values; (2) Strengthen education in fine traditional Chinese culture and strengthen our cultural confidence. 教 学 重 点 与 难 点 教 学 重 点 (1) Understanding the text: How start-ups have changed the way American business thinks; (2) Building your language; (3) Iproduce: describing the status quo of the start-ups in China and making a report about the changing jobs in recents years; 教 学 难 点 (1) Understand the main idea and structure of the text; (2) Grasp the key language points and grammatical structures in the text; (3) Learn to make a report about the changing job. 教学方 法 与手段 采用混合式教学模式，在多媒体课堂教学基础上，充分利用 U 校园智慧教学平台，结合线 上、线下教学丰富传统课堂。将教材与数字课程深度融合，使“课前—课中—课后”的学 习进程形成一个“线上—线下—线上” 的完整模式。 线上/线下 Setting the scene/Reading 线下 精讲精炼，讨论交流 线上/线下 Building your language 线上/线下 Sharing your ideas 线下 Feedback on autonomous learning 线上/线下 Unit project 线上 Unit test 思 政 内 容 Work in groups and discuss the following questions. Try to give one or two possible reasons and use examples to explain your points. 1) Does China have “Silicon Valley”? What is the status quo of the start-ups in China? It is still under discussion which area is the “Silicon Valley” in China. Shenzhen is regarded as the hometown of enterpreneurs; it is the place where the most well-known high-tech
companies in China were founded, such as Tencent, Huawei, and ZTE. Beijing also boasts itsculture of entrepreneurship,characterized by places such as Zhongguancun and Software Park;it is the hub of the most well-established Internet companies in China,such as Baidu, Netease,Sina, and Sohu. In recent years, the city where Alibaba Group is headquartered, Hangzhou, hasrisen to prominenceas anotherhub of high-tech start-ups in China;the city is most well-knownfor its prosperity of e-commerce. All these cities embody the spirits of silicon Valley: innovation,energy,entrepreneurship,high-technology,andhardworkforthepursuitofdreams.2) What role do they play in the economic development?Tencent is a typical high-tech start-up in China, specializing in various Internet-relatedservices and products, entertainment, Al, and technology.Its most well-known services andproducts include Tencent QQ, WeChat, and Tencent Games.The company was founded in 1998in Shenzhen, and now it has grown into one of Asia's most valuable companies with continuedrevenuegrowtheach year.Tencent has remarkable strengths of technology innovation. The core to its innovationprocess is the rapid launch-test-improve cycle. Rather than nailing down a full-fledged productbefore launch, its development team routinely launches ready-to-use new platforms withlimited functionality and harnesses user feedback to improve the final product.To achieve this,the company has created channels to encourage user feedback, to rapidly communicate this tothe Research & Development team, and to ensure that the product architecture and designprocess is sufficiently flexible to incorporate new functionality quickly.Companies like Tencent enhance the ability of the Chinese economy to achieve acceleratedinnovation,withrapidscale-up,lowcost,andgood qualityacrossa wide rangeofindustries.课时分配课堂教学内容课（学时）堂iPrepare---Asking Ss to think of the result of1.教innovation and entrepreneurship and encourage them to学talk alittlebit about howtheychangeourlives.内2.Scenaior---Settingthe sceneforUnit8.AskSstoshare容1Motivating与their initial ideas of start-ups, Al, and the changing job时market.Draw Ssattention to thepossible challenges of间makingaformal report.分1.Viewing---Watching a video clip anddiscuss their配0.5Enablingexpectationsforfuture jobsand ideal workplace2/8
2 / 8 companies in China were founded, such as Tencent, Huawei, and ZTE. Beijing also boasts its culture of entrepreneurship, characterized by places such as Zhongguancun and Software Park; it is the hub of the most well-established Internet companies in China, such as Baidu, Netease, Sina, and Sohu. In recent years, the city where Alibaba Group is headquartered, Hangzhou, has risen to prominence as another hub of high-tech start-ups in China; the city is most well-known for its prosperity of e-commerce. All these cities embody the spirits of Silicon Valley: innovation, energy, entrepreneurship, high-technology, and hard work for the pursuit of dreams. 2) What role do they play in the economic development? Tencent is a typical high-tech start-up in China, specializing in various Internet-related services and products, entertainment, AI, and technology. Its most well-known services and products include Tencent QQ, WeChat, and Tencent Games. The company was founded in 1998 in Shenzhen, and now it has grown into one of Asia’s most valuable companies with continued revenue growth each year. Tencent has remarkable strengths of technology innovation. The core to its innovation process is the rapid launch-test-improve cycle. Rather than nailing down a full-fledged product before launch, its development team routinely launches ready-to-use new platforms with limited functionality and harnesses user feedback to improve the final product. To achieve this, the company has created channels to encourage user feedback, to rapidly communicate this to the Research & Development team, and to ensure that the product architecture and design process is sufficiently flexible to incorporate new functionality quickly. Companies like Tencent enhance the ability of the Chinese economy to achieve accelerated innovation, with rapid scale-up, low cost, and good quality across a wide range of industries. 课 堂 教 学 内 容 与 时 间 分 配 课堂教学内容 课时分配 （学时） Motivating 1. iPrepare-Asking Ss to think of the result of innovation and entrepreneurship and encourage them to talk a little bit about how they change our lives. 1 2. Scenaior-Setting the scene for Unit 8. Ask Ss to share their initial ideas of start-ups, AI, and the changing job market. Draw Ss’ attention to the possible challenges of making a formal report. Enabling 1. Viewing-Watching a video clip and discuss their expectations for future jobs and ideal workplace. 0.5
2. Understanding the text--- Reading: How start-ups havechanged the way American business thinks. Obtainingan in-depth understanding of the topic and generating1.5their own thoughts about therelationship between theemergence of start-upcompanies and the changesto jobopportutnities3.Buildingyourlanguage---finishingtheexercisesofthisinnovationandsectionandtalkingabout0.5entrepreneurship using newvocabulary4. Sharpening the skills--Reading skills: rhetoricalquestions.1. Sharing your ideas: Guide Ss to discuss the status quoof start-ups in China and make a report about thechanging jobs in recents years, guide Ss to properlyexpress their personal ideas and to resond to groupmembers'ideas (pragmatic abilities)2. Inspire Ss to finish their task of making a report.3.Groupwork:Ask Sstoformgroups of 4-5memberstcshare their reports; each group selects the best report to0.5Assessingbepresentedtothewholeclass.4. Provide comments on all the selected reports in termsof content, structure and language, and providefurthersuggestions5. Inform Ss of the unit project and ask Ss to collect datafortheirreportbased on Sharingyour ideasafter classAlsoprovideassistance to Ssdatacollection afterclassA.Motivating课堂随想1. Introduce Unit project and encourage Ss to get prepared through learningiExplorel.10 mins2. Asking Ss to think of the result of innovation and entrepreneurship and教encourage them to talk a little bit about how they change our lives. 20 mins学3. Ask Ss to share their initial ideas of start-ups, Al, and the changing job market过Draw Ss'attention to the possible challenges of making a formal report程15 mins设B. Enabling计1.Viewing10 mins(1) Watching a video clip and fill in blanks3/8
3 / 8 2. Understanding the text- Reading: How start-ups have changed the way American business thinks. Obtaining an in-depth understanding of the topic and generating their own thoughts about the relationship between the emergence of start-up companies and the changes to job opportutnities. 1.5 3. Building your language-finishing the exercises of this section and talking about innovation and entrepreneurship using new vocabulary. 0.5 4. Sharpening the skills-Reading skills: rhetorical questions. Assessing 1. Sharing your ideas: Guide Ss to discuss the status quo of start-ups in China and make a report about the changing jobs in recents years; guide Ss to properly express their personal ideas and to resond to group members’ ideas (pragmatic abilities). 0.5 2. Inspire Ss to finish their task of making a report. 3. Group work: Ask Ss to form groups of 4-5 members to share their reports; each group selects the best report to be presented to the whole class. 4. Provide comments on all the selected reports in terms of content, structure and language, and provide further suggestions. 5. Inform Ss of the unit project and ask Ss to collect data for their report based on Sharing your ideas after class. Also provide assistance to Ss’ data collection after class. 教 学 过 程 设 计 A. Motivating 1. Introduce Unit project and encourage Ss to get prepared through learning iExplore 1. 10 mins 2. Asking Ss to think of the result of innovation and entrepreneurship and encourage them to talk a little bit about how they change our lives. 20 mins 3. Ask Ss to share their initial ideas of start-ups, AI, and the changing job market. Draw Ss’ attention to the possible challenges of making a formal report. 15 mins B. Enabling 1. Viewing (1) Watching a video clip and fill in blanks. 10 mins 课堂随想
(2) Discuss discuss their expectations for future jobs and ideal workplace5minsWhat's the main idea of this speech?Howinnovation changes theway we live and thewaythegovernment worksHowdoesAmericanfederal governmentdobusiness and deliver servicesbetter?Thegovernment invitedthe sharpestmindsfrom companies in Silicon Valleyand across the country to partner with the government's existing policy andtechnical experts to re-imagine how government does business and deliverservices that work better and cost less.2. Understanding the text40 mins(1)Explain the language points of iExplore 1★ What would things look like today if the great start-up companies of thepast three or four decades had not come into existence? (Para. 1)Paraphrase: Things would look totally different if there were no great start-upcompanies emerging in the past three or four decades.1）comeintoexistence:tobegintoexist开始存在；产生；形成Translation:她离开家去上大学的时候就有做兼职工作的想法了。Her idea of taking a part-time job came into existence when she left home forcollege★ Maybe large companies would have stepped in to pioneer some of thesechanges in the ways we work and play and consume, in the efficiency of oureconomy,and the development of new computerhardware and softwareanddrugs. (Para. 1)2) step in: to become involved in a difficult situation in order to help find asolution插手帮助Translation:Alex真的很不想插手他室友的争吵。Alex really hates to step into his roommates quarrel3) pioneer: v. to be the first people to develop (new methods); help the earlydevelopmentof(sth.）倡导（新方法）；促进（某事物）的初期发展Translation:她是她们寝室中最先尝试这款新面膜的人。She pioneered the attempt of this new mask in her dorm★Othernationsbuildmayy create superior productsandeven4/8
4 / 8 (2) Discuss discuss their expectations for future jobs and ideal workplace. 5 mins What’s the main idea of this speech? How innovation changes the way we live and the way the government works. How does American federal government do business and deliver services better? The government invited the sharpest minds from companies in Silicon Valley and across the country to partner with the government's existing policy and technical experts to re-imagine how government does business and deliver services that work better and cost less. 2. Understanding the text （1）Explain the language points of iExplore 1 40 mins ★ What would things look like today if the great start-up companies of the past three or four decades had not come into existence? (Para. 1) Paraphrase: Things would look totally different if there were no great start-up companies emerging in the past three or four decades. 1) come into existence: to begin to exist 开始存在；产生；形成 Translation: 她离开家去上大学的时候就有做兼职工作的想法了。 Her idea of taking a part-time job came into existence when she left home for college. ★ Maybe large companies would have stepped in to pioneer some of these changes in the ways we work and play and consume, in the efficiency of our economy, and the development of new computer hardware and software and drugs. (Para. 1) 2) step in: to become involved in a difficult situation in order to help find a solution 插手帮助 Translation: Alex 真的很不想插手他室友的争吵。 Alex really hates to step into his roommates’ quarrel. 3) pioneer: vt. to be the first people to develop (new methods); help the early development of (sth.) 倡导（新方法）；促进（某事物）的初期发展 Translation: 她是她们寝室中最先尝试这款新面膜的人。 She pioneered the attempt of this new mask in her dorm. ★ Other nations may create superior products and even build
world-dominating industries, but the very essence of America's economicand cultural DNA is its ability to generate ever-new generations of start-ups.leading new technologies and business models, creating and transformingwhole industries, powering job generation, and raising living standards.(Para. 2)4)superior:abetterthan sb.or sth.else inqualityor skill（素质或技巧）优等的，优良的，优秀的Translation:这音箱的音质比一般的要好。The sound quality of this speaker is superior to the regular one5) essence:n.[U] themost basic and importantquality ofsth.本质Translation:他们争论的实质是认为世上没有鬼神。The essence oftheir argument is that there is no ghosts and gods in the world★ I argued that our continued focus on start-ups was getting in the way ofour ability to follow through - that we were giving up too many of thehigh-paying manufacturing jobs and technical expertise that flow fromactually making things to other nations. (Para. 3)6)getinthewayof：防止（某事）发生；阻碍某事Translation:她不想让天气妨碍她出行的好计划。She doesn't want the bad weather to get in the way of her good plan of going out.7)follow through:to continue doing sth.until it has been completed （把...)进行到底Translation许下承诺是一回事，而将之进行到底则是另一回事。Making a promise is one thing, while fulflling it is another8) expertise: n. [U] special skills or knowledge in a particular subject, that youlearnbyexperienceortraining专门技能（知识）Translation:他意识到，想要有长远的发展就必须有自己的专长。He has realized that he must have his own expertise if he wants to obtain along-termdevelopment★ Still you have to ask yourself: On balance, what kind of economy would5/8
5 / 8 world-dominating industries, but the very essence of America’s economic and cultural DNA is its ability to generate ever-new generations of start-ups, leading new technologies and business models, creating and transforming whole industries, powering job generation, and raising living standards. (Para. 2) 4) superior: a. better than sb. or sth. else in quality or skill （素质或技巧）优等 的，优良的，优秀的 Translation: 这音箱的音质比一般的要好。 The sound quality of this speaker is superior to the regular one. 5) essence: n. [U] the most basic and important quality of sth. 本质 Translation: 他们争论的实质是认为世上没有鬼神。 The essence of their argument is that there is no ghosts and gods in the world. ★ I argued that our continued focus on start-ups was getting in the way of our ability to follow through – that we were giving up too many of the high-paying manufacturing jobs and technical expertise that flow from actually making things to other nations. (Para. 3) 6) get in the way of: 防止（某事）发生；阻碍某事 Translation: 她不想让天气妨碍她出行的好计划。 She doesn’t want the bad weather to get in the way of her good plan of going out. 7) follow through: to continue doing sth. until it has been completed （把.）进 行到底 Translation: 许下承诺是一回事，而将之进行到底则是另一回事。 Making a promise is one thing, while fulfilling it is another. 8) expertise: n. [U] special skills or knowledge in a particular subject, that you learn by experience or training 专门技能（知识） Translation: 他意识到，想要有长远的发展就必须有自己的专长。 He has realized that he must have his own expertise if he wants to obtain a long-term development. ★ Still you have to ask yourself: On balance, what kind of economy would