Some example of distribution networks P&G has chosen to distribute directly to large supermarket chains while obligation smaller players to buy P&G products from distributors. Texas Instruments,which once used only direct sales,now sells about 30%of its volume to 98%of its customers through distributor. The failure of Webvan Distributions play a much more significant role for consumer goods in India than US. W.W.Grainger use a hybrid way to store its products:store 200,000 unit for quick response;the other are delivered directly to customer. SEIEE AU406 4-6
+ - SEIEE AU406 P&G has chosen to distribute directly to large supermarket chains while obligation smaller players to buy P&G products from distributors. Texas Instruments, which once used only direct sales, now sells about 30% of its volume to 98% of its customers through distributor. The failure of Webvan Distributions play a much more significant role for consumer goods in India than US. W.W. Grainger use a hybrid way to store its products: store 200,000 unit for quick response; the other are delivered directly to customer. 4-6 Some example of distribution networks
Design of distribution networks answers the following questions What value do these distributors provide? When should a distribution network include an additional stage such as a distributor? Distributors play a much more significant role for consumer goods distribution in a country such as India compared to the United States.Why might this be the case? Is the distributor networks suitable for W.W.Grainger? SEIEE AU406 4-7
+ - SEIEE AU406 What value do these distributors provide? When should a distribution network include an additional stage such as a distributor? Distributors play a much more significant role for consumer goods distribution in a country such as India compared to the United States. Why might this be the case? Is the distributor networks suitable for W. W. Grainger? 4-7 Design of distribution networks answers the following questions
Factors Influencing Distribution Network Design Distribution network performance evaluated along two dimensions at the highest level: Customer needs that are met(customer) Cost of meeting customer needs(supply chain) Distribution network design options must therefore be compared according to their impact on customer service and the cost to provide this level of service SEIEE AU406 4-8
+ - SEIEE AU406 4-8 Factors Influencing Distribution Network Design Distribution network performance evaluated along two dimensions at the highest level: Customer needs that are met(customer) Cost of meeting customer needs(supply chain) Distribution network design options must therefore be compared according to their impact on customer service and the cost to provide this level of service
Factors Influencing Distribution Network Design Elements of customer service influenced by network structure: Response time Product variety Does a customer always Product availability want the highest level of Customer experience performance along all these dimensions? Order visibility Returnability Supply chain costs affected by network structure: ■Inventories Transportation Logistics cost Facilities and handling Information SEIEE AU406 4-9
+ - SEIEE AU406 4-9 Factors Influencing Distribution Network Design Elements of customer service influenced by network structure: Response time Product variety Product availability Customer experience Order visibility Returnability Supply chain costs affected by network structure: Inventories Transportation Facilities and handling Information Does a customer always want the highest level of performance along all these dimensions? Logistics cost
Example:Amazon and Barnes&Noble Address htp:im Google Books amazon.com BARNES&NOBLE BOOKSELLERS Save up to 4 shop All Departments Customers ordering a book at Amazon are willing to wait longer than those who drive to a nearby Barnes Noble store to get the same book. Customers can find a much larger variety of books at Amazon compared to the Barnes Noble store SEIEE AU406 SCM by J.J.Ga6
+ - SEIEE AU406 Example: Amazon and Barnes& Noble SCM by J. J. Gao10 Customers ordering a book at Amazon are willing to wait longer than those who drive to a nearby Barnes & Noble store to get the same book. Customers can find a much larger variety of books at Amazon compared to the Barnes & Noble store