第七单元名片翻译 Unit 7 Translation of Business Cards
第七单元 名片翻译 Unit 7 Translation of Business Cards
7.1 语篇类型、功能与翻译目的Text Type,. Funtion and Skopos Text Type:informative text Also known as Visiting cards;Calling cards:An engraved card bearing one's full name and address;services/products of your company,etc.,a printed or written greeting that is left to indicate that you have visited Funtion:Establish contacts
7. 1 语篇类型、功能与翻译目的Text Type, Funtion and Skopos Text Type: informative text Also known as Visiting cards; Calling cards: An engraved card bearing one's full name and address; services/products of your company, etc., a printed or written greeting that is left to indicate that you have visited Funtion: Establish contacts
Skopos (The intended function of the translation):To impress your foreign clients of the caliber and quality of your company and establish terms. -the only resource which can transmit your company's image and message to your foreign clients the first impression which makes your foreign contacts strong;symbolizing the caliber and quality of the services/products of your company
Skopos (The intended function of the translation): To impress your foreign clients of the caliber and quality of your company and establish terms. - the only resource which can transmit your company’s image and message to your foreign clients - the first impression which makes your foreign contacts strong; symbolizing the caliber and quality of the services/products of your company
语篇类型：“信息类” 功能：用于介绍个人与其所代表的单 位、公司，联系方式等，便于建立 社交关系或处理公务 预期翻译目的：在译语语境中，所译 名片能够符合译语名片的习惯格式， 符合译语读者的接受习惯，从而使 读者对名片印象深刻，发挥名片提 供信息、和谐关系的功能
语篇类型： “信息类” 功能：用于介绍个人与其所代表的单 位、公司，联系方式等，便于建立 社交关系或处理公务 预期翻译目的：在译语语境中，所译 名片能够符合译语名片的习惯格式， 符合译语读者的接受习惯，从而使 读者对名片印象深刻，发挥名片提 供信息、和谐关系的功能
7.2汉英名片差异及翻译原则Differences and Translation Principles Differences in What it is written and how it is written: 名片主要内容What it is written Chinese:virtually every title English:major titles How it is written: 机构名称Name of the company Chinese:full name English:business service or product 地址顺序Address Chinese:from large to small English:from small to large
7. 2 汉英名片差异及翻译原则 Differences and Translation Principles Differences in What it is written and how it is written: 名片主要内容Whatit is written Chinese: virtually every title English: major titles How it is written: 机构名称 Name of the company Chinese:full name English: business service or product 地址顺序Address Chinese:from large to small English: from small to large