Assignment Questions How would Jollibee able to build its dominant position in fast food in Philippines?What sources of competitive advantage was it able to develop against McDonald's in its home market? 2.How would you evaluate Tony Kitchner's effectiveness as the first head of Jollibee's international division?Does his broad strategic thrust make sense?How effectively did he develop the organization to implement his priorities? 3.As Noli Tingzon,how would you deal with the three options described at the end of the case?How would you implement your decision?
Assignment Questions 1. How would Jollibee able to build its dominant position in fast food in Philippines? W hat sources of competitive advan tage was it able to develop against McDonald’s in its home m arket? 2. How would you evaluate Tony Kitchner’s effectiveness as the first h e a d of Jollibe e’s interna tional d i v i s ion? Does his broad strategic thrust m ake sense? How effectively did he develop the organi z ation to implement h is priorities? 3. As Noli T ingzon, how would you deal with the three options described at the end of the case? How would you implement your decision?
Question One:Philippines'Success How would Jollibee able to build its dominant position in fast food in Philippines?What sources of competitive advantage was it able to develop against McDonald's in its home market? 快乐蜂是如何建立起在菲律宾快餐食品行业的主导地位 的？它在国内市场上相对于麦当劳的竞争优势来源 于何处？
Question One: Philippines’ Success How would Jollibee able to build its dominant posi t ion in fast food i n Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its hom e m arket? 快乐蜂是如何建立起在菲律宾快餐食品行业的主导地位 的？它在国内市场上相对于麦当劳的竞争优势来源 于何处？
Why success in Philippines We can have the following fact from the case: The franchising Marketing investment in building image ●】 The ability to manage volumes,cast and quality ● First Mover Advantages (FMA) ● Ability to adapt its product to local market. e Local pride and nationalism
Why success in Philippines We can have the following fact from the case: The franchising Marketing investment in building image The ability to manage volumes, cast and quality First Mover Advantages (FMA) Ability to adapt its product to local market. Local pride and nationalism
案例分析 菲律宾国内的成功（快餐行业经营模型） 表1快餐行业经营模型 特许经 经营运 营商 快餐行业的驱动因素 作控制 市场知识 资金资源 适应当 营销 店址 产品/服务 成本 地需要 支持 选择 质量 控制 营业额 利润
案例分析 菲律宾国内的成功（快餐行业经营模型） 表 1 快餐行业经营模型 特许经 营商 快餐行业的驱动因素 市场知识 资金资源 适应当 地需要 营销 支持 店址 选择 营业额 经营运 作控制 产品/服务 质量 成本 控制 利润
快乐蜂的其他竞争优势 先行者优势(MAs):1.选择最好的潜在特许 经营商；2.选择关键的店铺地点；3.游戏规则 制定者的地位。 适应当地菲律宾人口味和偏好的能力。 源于民族自尊心和民族主义的一种感情上的优 势
快乐蜂的其他竞争优势 先行者优势（FMAs )：1.选择最好的潜在特许 经营商;2.选择关键的店铺地点;3. “游戏规则 ” 制定者的地位。 适应当地菲律宾人口味和偏好的能力。 源于民族自尊心和民族主义的一种感情上的优 势