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According to 1999 statistics, 605 kinds of products on thedomestic market, over-supply of products up to 484kinds ,accounting for 80%, Among them, knitwear, dailyprovisions, metal goods, chemical goods all exceeds thedemand, some goods exceeds the demand for several yearsIn 1998.the national bureau of statistics surveved 100kinds ofmain products from one hundred million yuan shopping mall.According to the survey of 100 kinds of main products, in mostof the varieties of products, the sum of market share of sales ofthe top three brands is more than 50%, famous brand effect isobvious,concentrationofthemarket isincreaseThis shows that behind weak market is weak productsquality is the key factor of enterprise competitiveness.the importance of quality
the importance of quality According to 1999 statistics, 605 kinds of products on the domestic market, over-supply of products up to 484 kinds ,accounting for 80%; Among them, knitwear, daily provisions, metal goods, chemical goods all exceeds the demand, some goods exceeds the demand for several years. In 1998, the national bureau of statistics surveyed 100 kinds of main products from one hundred million yuan shopping mall. According to the survey of 100 kinds of main products, in most of the varieties of products, the sum of market share of sales of the top three brands is more than 50%, famous brand effect is obvious, concentration of the market is increase . This shows that behind weak market is weak products ， quality is the key factor of enterprise competitiveness
In the 7Os,“Pursuit of market share is the key tothemanagement strategy"is generally believed.In the 9Os, continued high market share comes from "The customer canfeelthe relative quality of the productor service"leadingposition.The profits proportion of global aviation companydepartment (Rank as the quality that customers can feel)between the top three of the last three is 3:l:The Gallup poll surveyed how much customers are willingtopayextraforhighqualityCar: 1/3;Television: 2/3;Shoes: 1;the importance of quality
the importance of quality • In the 70s , “Pursuit of market share is the key to the management strategy ” is generally believed . • In the 90s , continued high market share comes from “ The customer can feel the relative quality of the product or service ” leading position. The profits proportion of global aviation company department（Rank as the quality that customers can feel ） between the top three of the last three is 3:1； The Gallup poll surveyed how much customers are willing to pay extra for high quality. Car: 1/3； Television: 2/3； Shoes: 1；
When Americans play consumer role, they are particularlysensitive to quality,Dr. Fagan Boehm found, in 1979, only 30~40% of theconsumers regard quality (the same with price) as the firstconsideration ; In 1989, this figure increased to 80~90%In order to maintain consistency, when Americans playbusinessmanrole, they must also be more sensitive tothe quality; Therefore, when they must be responsiblefor their products or services, they could no longeradopt an offensive attitude,the importance of quality
the importance of quality When Americans play consumer role, they are particularly sensitive to quality; In order to maintain consistency, when Americans play businessman role, they must also be more sensitive to the quality; Therefore, when they must be responsible for their products or services, they could no longer adopt an offensive attitude; Dr. Fagan Boehm found, in 1979, only 30~40% of the consumers regard quality (the same with price) as the first consideration ；In 1989, this figure increased to 80~90%
the situation of quality :Qualityproblems worrying;The fake cannot be prohibited;Quality management landslide seriously;High quality cannot standing out Low qualitycannoteliminateWeak supervision,Lackofeffective means;the quality environmentof our countryatpresent
the situation of quality : the quality environment of our country at present • Quality problems worrying; • The fake cannot be prohibited; • Quality management landslide seriously; • High quality cannot standing out 、Low quality cannot eliminate • Weak supervision ，Lack of effective means ；