北京信息科技大学：经济管理学院各专业课程教学大纲汇编（上册）.pdf

I 目录会计学专业《会计导论》.................................................................................................................................1 《管理学》.....................................................................................................................................3 《微观经济学》.............................................................................................................................6 《宏观经济学》.............................................................................................................................9 《初级会计学》...........................................................................................................................12 《初级会计学课程设计》...........................................................................................................16 《财务会计(一)》........................................................................................................................ 18 《组织行为学》...........................................................................................................................22 《税法与实务》...........................................................................................................................25 《金融学》...................................................................................................................................29 《企业纳税实训》.......................................................................................................................32 《财务会计(二)》........................................................................................................................ 35 《会计信息系统》.......................................................................................................................38 《管理运筹学》...........................................................................................................................42 《财务决策沙盘模拟》...............................................................................................................44 《SAP 综合实训》.......................................................................................................................47 《财政学》...................................................................................................................................50 《EXCEL 在会计中的应用》.....................................................................................................53 《专业认知实践》.......................................................................................................................57 《应用统计学》...........................................................................................................................59 《财务管理》...............................................................................................................................62 《高级会计学》...........................................................................................................................65 《成本会计》...............................................................................................................................68 《审计学》...................................................................................................................................71 《会计专业英语》.......................................................................................................................74 《运营管理》...............................................................................................................................80 《互联网金融》...........................................................................................................................84 《企业会计信息化综合实训》...................................................................................................87 《国际会计专题(外教)》............................................................................................................ 90 《证券投资学》...........................................................................................................................92 《市场营销学》...........................................................................................................................96 《管理会计(英)》........................................................................................................................ 99 《注册会计师审计实务专题》.................................................................................................104 《计算机审计》.........................................................................................................................107 《行业会计》............................................................................................................................. 110

II 《公司战略与风险管理》.........................................................................................................112 《统计调查与实践》.................................................................................................................115 《内部控制》............................................................................................................................. 117 《会计虚拟实习平台》.............................................................................................................121 《财务分析》.............................................................................................................................123 《职业发展技能》.....................................................................................................................126 《集团财务信息化综合实训》.................................................................................................130 《人力资源战略决策模拟》.....................................................................................................132 《专业研修与实践》.................................................................................................................135 《政府与非营利组织会计》.....................................................................................................138 《毕业论文专题讲座》.............................................................................................................144 《国际贸易理论与实务》.........................................................................................................146 《企业资本运作》.....................................................................................................................151 《职业拓展》.............................................................................................................................154 《管理创新与实践》.................................................................................................................156 《跨专业综合实训》.................................................................................................................168 《毕业实习》.............................................................................................................................175 《毕业论文》.............................................................................................................................177 财务管理专业《管理学》.................................................................................................................................181 《微观经济学》.........................................................................................................................181 《财务管理专业导论》.............................................................................................................181 《保险学》.................................................................................................................................183 《宏观经济学》.........................................................................................................................186 《初级会计学》.........................................................................................................................187 《初级会计学课程设计》.........................................................................................................187 《专业认识实习》.....................................................................................................................189 《金融学》.................................................................................................................................191 《市场营销学》.........................................................................................................................195 《组织行为学》.........................................................................................................................195 《成本会计与管理》.................................................................................................................195 《财务会计(一)》...................................................................................................................... 198 《应用统计学》.........................................................................................................................201 《财务管理》.............................................................................................................................204 《财务会计(二)》...................................................................................................................... 207 《商业银行经营学》.................................................................................................................210 《统计调查与实践》.................................................................................................................213 《财务管理案例分析》.............................................................................................................213

III 《商业银行经营学课程设计》.................................................................................................216 《税法与纳税筹划》.................................................................................................................219 《公司战略与风险管理》.........................................................................................................221 《计算机财务管理》.................................................................................................................224 《证券投资学》.........................................................................................................................228 《国际金融》.............................................................................................................................231 《会计信息系统》.....................................................................................................................234 《管理会计(英)》...................................................................................................................... 237 《财务会计课程设计》.............................................................................................................242 《金融综合实验》.....................................................................................................................244 《专业实习》.............................................................................................................................247 《中央银行学》.........................................................................................................................249 《互联网金融》.........................................................................................................................252 《股权投资学》.........................................................................................................................255 《财务管理专题》.....................................................................................................................258 《会计信息系统课程设计》.....................................................................................................261 《金融计量学》.........................................................................................................................263 《投资学》.................................................................................................................................266 《审计学》.................................................................................................................................269 《金融工程》.............................................................................................................................269 《财务分析》.............................................................................................................................272 《国际财务管理(英)》.............................................................................................................. 276 《金融数据分析与软件应用》.................................................................................................278 《投资银行学》.........................................................................................................................281 《创业管理》.............................................................................................................................284 《企业资本运作》.....................................................................................................................287 《大数据分析》.........................................................................................................................288 《财务沙盘模拟》.....................................................................................................................291 《创业投资实践》.....................................................................................................................294 《高级财务管理(英)》.............................................................................................................. 297 《资产评估学》.........................................................................................................................300 《资产评估实践》.....................................................................................................................303 《实证金融研究方法》.............................................................................................................304 《运营管理》.............................................................................................................................307 《新三板企业财务问题与价值发现调查》.............................................................................311 《管理创新与实践》.................................................................................................................313 《职业拓展》.............................................................................................................................313 《跨专业综合实训》.................................................................................................................313

IV 《毕业实习》.............................................................................................................................314 《毕业论文》.............................................................................................................................316 市场营销专业《营销管理导论》.....................................................................................................................321 《管理学》.................................................................................................................................323 《微观经济学》.........................................................................................................................323 《互联网+与现代企业管理》.................................................................................................. 324 《宏观经济学》.........................................................................................................................326 《市场营销学》.........................................................................................................................327 《会计学》.................................................................................................................................330 《组织行为学》.........................................................................................................................333 《暑期专题调研》.....................................................................................................................334 《分销渠道管理》.....................................................................................................................335 《会计学课程设计》.................................................................................................................339 《应用统计学》.........................................................................................................................341 《人力资源管理》.....................................................................................................................341 《销售管理》.............................................................................................................................344 《消费者行为学》.....................................................................................................................347 《广告学》.................................................................................................................................351 《消费者行为学课程设计》.....................................................................................................354 《广告学课程设计》.................................................................................................................356 《统计调查与实践》.................................................................................................................358 《运营管理》.............................................................................................................................358 《企业文化》.............................................................................................................................359 《财务管理》.............................................................................................................................361 《客户关系管理》.....................................................................................................................364 《服务营销》.............................................................................................................................367 《市场调查与预测》.................................................................................................................370 《商务谈判》.............................................................................................................................373 《营销管理模拟》.....................................................................................................................377 《服务营销实训》.....................................................................................................................379 《营销策划》.............................................................................................................................381 《营销策划实训》.....................................................................................................................383 《大数据分析与挖掘》.............................................................................................................385 《互联网金融》.........................................................................................................................388 《企业伦理与社会责任》.........................................................................................................388 《职业拓展》.............................................................................................................................391 《国际商务》.............................................................................................................................391

V 《品牌管理(双语)》.................................................................................................................. 394 《公关关系学》.........................................................................................................................397 《市场营销案例研究》.............................................................................................................400 《国际市场营销》.....................................................................................................................403 《营销心理学》.........................................................................................................................405 《社会化媒体营销》.................................................................................................................408 《市场调查与预测课程设计》.................................................................................................412 《社会化媒体营销实训》.........................................................................................................414 《专业实习》.............................................................................................................................417 《管理技能》.............................................................................................................................420 《互联网商业模式》.................................................................................................................421 《零售店管理》.........................................................................................................................423 《现代物流学》.........................................................................................................................426 《管理咨询》.............................................................................................................................430 《商务礼仪》.............................................................................................................................434 《跨专业综合实训》.................................................................................................................436 《管理创新与实践》.................................................................................................................437 《毕业实习》.............................................................................................................................437 《毕业论文》.............................................................................................................................440 工商管理专业《管理名著阅读》.....................................................................................................................443 《管理学》.................................................................................................................................445 《工商管理实践与前沿》.........................................................................................................445 《管理办公软件应用》.............................................................................................................447 《管理实践调查》.....................................................................................................................450 《微观经济学》.........................................................................................................................452 《市场营销学》.........................................................................................................................452 《会计学》.................................................................................................................................453 《管理运筹学》.........................................................................................................................453 《组织行为学》.........................................................................................................................456 《大数据分析与挖掘》.............................................................................................................456 《管理技能》.............................................................................................................................456 《会计学课程设计》.................................................................................................................459 《应用统计学》.........................................................................................................................462 《工业工程》.............................................................................................................................462 《管理决策与模型》.................................................................................................................464 《互联网+与现代企业管理》.................................................................................................. 467 《现代服务学导论》.................................................................................................................467