Objectives Identify Differentiating Attributes Choosing Communicating Effective Positioning Marketing Strategies Along the Product Life Cycle Marketing Strategy Market Evolution C2000 Prentice Hall
©2000 Prentice Hall Objectives Identify Differentiating Attributes Choosing & Communicating Effective Positioning Marketing Strategies Along the Product Life Cycle Marketing Strategy & Market Evolution
Product differentiation Conform Fea- Perfor- Form Qualit ance tures mance Quality Dura Relia Repair. bility bility ability Style Design C2000 Prentice Hall
©2000 Prentice Hall Product Differentiation Form Features Performance Quality Conformance Quality Durability Reliability Repairability Style Design
Services Differentiation Ordering Installation Customer Ease Consulting Customer Maintenance Delivery Training Repair C2000 Prentice Hall
©2000 Prentice Hall Delivery Services Differentiation Ordering Ease Maintenance & Repair Customer Training Installation Customer Consulting Miscellaneous Services
Differentiation Personnel Channel C2000 Prentice Hall
©2000 Prentice Hall Differentiation Personnel Channel
Image Differentiation Media Atmosphere Symbols Events C2000 Prentice Hall
©2000 Prentice Hall Media Atmosphere Symbols Events Image Differentiation