Objectives Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs Competitor Orientation C2000 Prentice Hall
©2000 Prentice Hall Objectives Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs. Competitor Orientation
Industry Competition Number of Sellers-Degree of Differentiation Entry, Mobility, EXit barriers Cost Structure Degree of Vertical Integration Degree of Globalization C2000 Prentice Hall
©2000 Prentice Hall Industry Competition Number of Sellers - Degree of Differentiation Entry, Mobility, Exit barriers Cost Structure Degree of Vertical Integration Degree of Globalization
Analyzing Competitors Objectives Strategies Competitor Actions Reaction Patterns Strengths Weaknesses C2000 Prentice Hall
©2000 Prentice Hall Analyzing Competitors Competitor Actions Objectives Strengths & Weaknesses Reaction Patterns Strategies
Competitor's Expansion Plans Markets Individual Commercial Users Industrial Educational Personal Del 1 Computers Hardware Accessories Software C2000 Prentice Hall
©2000 Prentice Hall Competitor’s Expansion Plans Markets Products Individual Users Commercial & Industrial Educational Personal Computers Hardware Accessories Software Dell
Hypothetical Market Structure Strategies Market nicher Market Market Market leader challenger follower 40% 30% 20%10% Expand Market Attack leader Imitate Special- Defend Market Share Status quo Ize Expand Market Share C2000 Prentice Hall
©2000 Prentice Hall Hypothetical Market Structure & Strategies 40% Market leader 30% Market challenger 20% Market follower Expand Market Defend Market Share Expand Market Share Attack leader Status quo Imitate 10% Market nicher Specialize