米c Analyzing Consumer Markets and Buying Behavior Marketing Management Tenth Edition Philip Kotler
Objectives Influences on Buying Behavior Buyer Decision Making C2000 Prentice Hall
©2000 Prentice Hall Objectives Influences on Buying Behavior Buyer Decision Making
Simple Response Model StimulusOrganism-Response C2000 Prentice Hall
©2000 Prentice Hall Simple Response Model Stimulus Organism Response
Cultural Factors Culture Subculture Social class Buyer C2000 Prentice Hall
©2000 Prentice Hall Culture Cultural Factors Subculture Social Class Buyer
Social Factors Reference Groups Roles Family Statuses C2000 Prentice Hall
©2000 Prentice Hall Social Factors Reference Groups Roles & Statuses Family