The Nature of Data (2 of 2) Business Process ERP SCM nternet/Social Media Data protection Instagram End Users interest Twitter Linked In YouTube Flicker Data Storage Tumblr Analytics Reddit Applications Cloud Storage and Computing Machines/Internet of Things Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved The Nature of Data (2 of 2)
Metrics for Analytics Ready Data Data source reliability Data content accuracy Data accessibility Data security and data privacy Data richness Data consistency Data currency/data timeliness Data granularity Data validity and data relevancy Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Metrics for Analytics Ready Data • Data source reliability • Data content accuracy • Data accessibility • Data security and data privacy • Data richness • Data consistency • Data currency/data timeliness • Data granularity • Data validity and data relevancy
A Simple Taxonomy of Data (1 of 2) Data (datum-singular form of data: facts Structured data Targeted for computers to process Numeric versus nominal Unstructured/textual data Targeted for humans to process/digest Semi-structured data? XML, HTML, Log files, etc Data taxonomy Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved A Simple Taxonomy of Data (1 of 2) • Data (datum—singular form of data): facts • Structured data – Targeted for computers to process – Numeric versus nominal • Unstructured/textual data – Targeted for humans to process/digest • Semi-structured data? – XML, HTML, Log files, etc. • Data taxonomy…
A Simple taxonomy of Data (2 of2 Data in Analytics Structured Data Unstructured or Semistructured Data Categorical Numerical Textua Image omina Interval Multimedia Audio Video Ordinal Ratio XMLJSON Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved A Simple Taxonomy of Data (2 of 2)
pplication Case 2.1 Medical Device Company Ensures Product Quality While Saving Money Questions for Discussion 1. What were the main challenges for the medical device company? Were they market or technology driven? 2. What was the proposed solution? 3. What were the results? What do you think was the real return on investment(ROD? Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Copyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Application Case 2.1 Medical Device Company Ensures Product Quality While Saving Money Questions for Discussion 1. What were the main challenges for the medical device company? Were they market or technology driven? 2. What was the proposed solution? 3. What were the results? What do you think was the real return on investment (ROI)?