Case Study Cross-Cultural Management
Cross-Cultural Management 1 Case Study
Case 1 Application Case in Chapter 3 Cross-Cultural Management
Cross-Cultural Management Application Case in Chapter 3 Case 1:
Zane's Cycles, is an independent bicycle shop run by its thil something founder, Chris Zane sells the most bikes in the New Haven, Connecticut, area. To many people, Chris Zane is the epitome of today's manager. Zane had a lot of faith in his ability to be successful. He learned all he could in college about running a business--particularly focusing on satisfying customers and implementing new and creative techniques to achieve his goalS Cross-Cultural Management l
Cross-Cultural Management 3 Zane's Cycles, is an independent bicycle shop run by its thirtysomething founder, Chris Zane sells the most bikes in the New Haven, Connecticut, area. To many people, Chris Zane is the epitome of today's manager. Zane had a lot of faith in his ability to be successful. He learned all he could in college about running a business--particularly focusing on satisfying customers and implementing new and creative techniques to achieve his goals
When those two competitors went out of business, he negotiated a deal with the phone company. He agreed to pay the remainder of the two companies' Yellow Page advertising Callers to either of those numbers heard not only, The number you are calling is no longer in service but also, If you are in need of a bicycle dealer, Zane's Cycles will be happy to serve you. By pressing zero, the caller is automatically transferred to chris l Cross-Cultural Management
Cross-Cultural Management 4 When those two competitors went out of business, he negotiated a deal with the phone company. He agreed to pay the remainder of the two companies' Yellow Page advertising. Callers to either of those numbers heard not only, "The number you are calling is no longer in service," but also, "If you are in need of a bicycle dealer, Zane's Cycles will be happy to serve you." By pressing zero, the caller is automatically transferred to Chris!
Chris recognized that he had to give the appearance of being a larger business--especially if he wanted to expand nationwide and possibly abroad. He contracted with a marketing co-op firm to develop a thirty-two-page mail-order catalog Although his creativity had boosted sales, Zane recognized that most of his business came from customers who visited the shop He hired sales representatives and gave them the freedom to make whatever decisions they needed to please the customer and make a sale Cross-Cultural Management
Cross-Cultural Management 5 Chris recognized that he had to give the appearance of being a larger business--especially if he wanted to expand nationwide and possibly abroad. He contracted with a marketing co-op firm to develop a thirty-two-page mail-order catalog. Although his creativity had boosted sales, Zane recognized that most of his business came from customers who visited the shop. He hired sales representatives and gave them the freedom to make whatever decisions they needed to please the customer and make a sale