Retailing 15-11 Same marketing decision with other business: -Product assortment and service level -Price (high/low;normal/discount) -Place (location) -Communication and promotion 制计价蜀易大孝 国际商学院市场营销学系
Retailing Same marketing decision with other business: -Product assortment and service level -Price (high/low; normal/discount) -Place (location) -Communication and promotion 15－11 15－11
Retailing 15-12 Classifications of Retail Outlets By: Amount of Service Product Line Sold Relative Prices Control of Outlets Type of Store Cluster 制卧经价蜀易大考 国际商学院市场营销学系
Classifications of Retail Outlets By: ¾ Amount of Service ¾ Product Line Sold ¾ Relative Prices ¾ Control of Outlets ¾ Type of Store Cluster Retailing 15 －12 15 －12