Types of Wholesalers 15-6 Merchant Wholesalers Brokers and Agents >Manufacturer's Sales Branches and Offices 征制纤价贸多大学 国际商学院市场营销学系
Types of Wholesalers ¾ Merchant Wholesalers ¾ Brokers and Agents ¾ Manufacturer’s Sales Branches and Offices 15 － 6 15 － 6
Limited Service Wholesalers 15-7 Key Types of Limited Wholesalers Mail Order >Cash and Carry Truck Jobbers >Drop Shippers Rack Jobbers Producers Cooperative 制卧经价蜀易大考 国际商学院市场营销学系
Limited Service Wholesalers Key Types of Limited Wholesalers ¾ Mail Order ¾ Cash and Carry ¾ Truck Jobbers ¾ Drop Shippers ¾ Rack Jobbers ¾ Producers Cooperative 15 － 7 15 － 7
Wholesaler Marketing Decisions 5-8 Key Wholesaler Decision Areas >Target Market >Product Assortment >Price >Promotion >Place 制卧经价蜀易大考 国际商学院市场营销学系
Wholesaler Marketing Decisions Key Wholesaler Decision Areas ¾Target Market ¾Product Assortment ¾Price ¾Promotion ¾Place 15 － 8 15 － 8
ll.Retailing 15-9 What is Retailing? Classifications of Retail Outlets > Retailer Marketing Decisions 国际商学院市场营销学系
¾ What is Retailing? ¾ Classifications of Retail Outlets ¾ Retailer Marketing Decisions II. Retailing II. Retailing 15－9 15－9
What is Retailing? 15-10 Retailing includes all the activities Involved in Selling Goods or Services Directly to Final Consumers for Their Personal,Nonbusiness Use. Retailing can be done in stores(store retailing)or out of a store (nonstore retailing)such as: >Direct mail, >Catalogs, >Telephone, >Home shopping shows, >Internet. 制卧价蜀易大考 国际商学院市场营销学系
What is Retailing? Retailing includes all the activities Involved in Selling Goods or Services Directly to Final Consumers for Their Personal, Nonbusiness Use. Retailing can be done in stores (store retailing) or out of a store (nonstore retailing) such as: ¾Direct mail, ¾Catalogs, ¾Telephone, ¾Home shopping shows, ¾Internet. 15 －10 15 －10