复旦大学：《管理学导论 Introduction to Management》课程资源_教学大纲（李元旭）

ntroduction to Management 管理学导论 教学大纲 讲义 案例及问题 教师:李元旭博士 School of Management, Fudan University 复旦大学,管理学院 2008年3月

Introduction Introduction Introduction Introduction to Management Management Management Management 管理学导论 教学大纲 讲义 案例及问题 教师：李元旭 博士 School of Management, anagement, anagement, anagement, Fudan University niversity niversity niversity 复旦大学，管理学院 2008年3月

大学之道,在明明德,在新民,在止於至善 《大学》

大学之道，在明明德，在新民，在止於至善。 ——《大学》

Introduction to Management 2008, Shanghai 管理学导论 2008年2月,上海 SYLLABUS 教学大纲 Dr. Yuanxu, Li Office Phone: (021)65645421 Office: No 902 Dasan building Email:yxli@fudan.edu.cn,liyuanxu08@gmail.com 李元旭博士 办公电话:(021)65645421 办公地点:李达三楼902室 电子邮件:yali@fudan.edu.cn,liyuanxuo8@gmail.com Teacher Assistant: Yuanyang, Song Email:072025082@fudan.edu.cn Phone Number: 13795422470 助教:宋渊洋 电子邮件:072025082@fudan.edu.cn 电话号码:13795422470 ◆ ABOUT THE INSTRUCTOR 主讲人介绍: Dr. Yuanmu Li(Ph. D, Fudan University) is Professor of International Management and Strategy Management in the School of Management, Fudan University. He is the author of 7 books, such as erging Markets in Global Economy(economy and management press, 2002), His research has appeared in more than 60 referred journal publications. As a teaching excellent award recipient, Dr. Li eaches strategic management and international management at graduate and undergraduate levels. He is also a consultant for several multinational corporations and super national corporations 李元旭博士,现任复旦大学管理学院国际管理和战略管理教授,博导,曾出版了7部著作和教材 如“全球化经济下的新兴市场”(经济管理出版社,2002)。近十年来,他有60篇研究文章在主流杂 志发表。作为优秀教学奖(霍英东教育基金会青年教师奖,上海市育才奖,上海市级教学成果奖, 复旦大学管理学院MBA教学一等奖)的获得者,李博士为本科生和研究生传授战略管理和国际管 理课程。他同时也担任数家跨国公司、大型国有企业及上市公司的顾问 ◆ REQUIRED TEXT

1 Introduction Introduction Introduction Introduction to Management Management Management Management 2008, Shanghai Shanghai Shanghai Shanghai 管理学导论 2008年2月，上海 SYLLABUS SYLLABUS SYLLABUS SYLLABUS 教学大纲 Dr. Yuanxu, Li Office Phone: (021) 65645421 Office: No. 902 Dasan building Email: yxli@fudan.edu.cn, liyuanxu08@gmail.com 李元旭 博士 办公电话：（021）65645421 办公地点：李达三楼902室 电子邮件：yxli@fudan.edu.cn, liyuanxu08@gmail.com Teacher Assistant: Yuanyang, Song Email: 072025082@fudan.edu.cn Phone Number: 13795422470 助教：宋渊洋 电子邮件：072025082@fudan.edu.cn 电话号码：13795422470 � ABOUT THE INSTRUCTOR: INSTRUCTOR: INSTRUCTOR: INSTRUCTOR: 主讲人介绍： Dr. Yuanxu Li (Ph.D, Fudan University) is Professor of International Management and Strategy Management in the School of Management, Fudan University. He is the author of 7 books, such as Emerging Markets in Global Economy (economy and management press, 2002), His research has appeared in more than 60 referred journal publications. As a teaching excellent award recipient, Dr. Li teaches strategic management and international management at graduate and undergraduate levels. He is also a consultant for several multinational corporations and super national corporations. 李元旭博士，现任复旦大学管理学院国际管理和战略管理教授，博导，曾出版了7部著作和教材， 如“全球化经济下的新兴市场”（经济管理出版社，2002）。近十年来，他有60篇研究文章在主流杂 志发表。作为优秀教学奖（霍英东教育基金会青年教师奖，上海市育才奖，上海市级教学成果奖， 复旦大学管理学院MBA教学一等奖）的获得者，李博士为本科生和研究生传授战略管理和国际管 理课程。 他同时也担任数家跨国公司、大型国有企业及上市公司的顾问。 � REQUIRED REQUIRED REQUIRED REQUIRED TEXT:

必读书目: 1. Stephen P. Robbins Mary Coulter, Management Eighth Edition, Tsinghua University Press, 2004 斯蒂芬P·罗宾斯( Stephen P Rωbins)、玛丽·库尔特( Marry Coulter)著,孙健敏等译,《管理学》 (第七版),中国人民大学出版社,2004 2. 2007: Lecture slides on Introduction of Management 管理学导论的课程讲义 COMMENDATORY TEX 推荐参考书: Mingjie Rui, Management: A Modern Approach, Shanghai Peoples Publishing House, 1999 芮明杰《管理学:现代观点》,上海人民出版社,1999 ◆ COURSE OBJECTIVES 课程目标 本课程是管理的入门课程,使学生对于企业运营、组织行为和一般管理等管理的各个方面具有初步 的了解。 2. To provide students with the opportunity to develop skills for effective problem-solving. To do this students will learn basic analytical tools to problems, using case methodology. 本课程会给学生提供提高自己解决管理类问题技能的机会。学生将会学习各类管理问题的基本的分 析工具,并在案例讨论中初步运用这些分析工具。 3. To provide students with the opportunity to practice decision-making with imperfect information under time constrain 本课程将给学生提供训练机会,以提高他们在有限时间和不完全信息情况下的决策能力。 4. To develop communication skills, both oral and written. 提高学生的口头和书面的交流能力 5. To give students exposure to research in business 提供基本的商业研究方面的训练 TEACHING METHODOLOGY AND EXPECTATIONS 教学方法和要求: This course is taught primarily by the case method, which requires a much greater involvement of the student in class than does the traditional lecture method. Students will analyze the case individually in preparation for the class discussion. In the classroom, the instructor will act as discussion leader, with emphasis on students'active participation. The very nature of the case discussion approach demands a

2 必读书目： 1. Stephen P. Robbins & Mary Coulter, Management Eighth Edition, Tsinghua University Press, 2004. 斯蒂芬·P·罗宾斯（Stephen P.Robbins）、玛丽·库尔特（Marry Coulter）著，孙健敏等译，《管理学 》 （第七版），中国人民大学出版社，2004. 2. 2007: Lecture slides on Introduction of Management. 管理学导论的课程讲义。 � COMMENDATORY COMMENDATORY COMMENDATORY COMMENDATORY TEXT: 推荐参考书： Mingjie Rui, Management: A Modern Approach, Shanghai People's Publishing House, 1999. 芮明杰《管理学：现代观点》，上海人民出版社，1999。 � COURSE OBJECTIVES: OBJECTIVES: OBJECTIVES: OBJECTIVES: 课程目标： 1. To present an introductory course in business administration and to offer students an exposure to Operation, Organizational Behavior, and General Management. 本课程是管理的入门课程，使学生对于企业运营、组织行为和一般管理等管理的各个方面具有初步 的了解。 2. To provide students with the opportunity to develop skills for effective problem-solving. To do this, students will learn basic analytical tools to problems, using case methodology. 本课程会给学生提供提高自己解决管理类问题技能的机会。学生将会学习各类管理问题的基本的分 析工具，并在案例讨论中初步运用这些分析工具。 3. To provide students with the opportunity to practice decision-making with imperfect information under time constrain. 本课程将给学生提供训练机会，以提高他们在有限时间和不完全信息情况下的决策能力。 4. To develop communication skills, both oral and written. 提高学生的口头和书面的交流能力。 5. To give students exposure to research in business. 提供基本的商业研究方面的训练。 � TEACHING TEACHING TEACHING TEACHING METHODOLOGY METHODOLOGY METHODOLOGY METHODOLOGY AND EXPECTATIONS: EXPECTATIONS: EXPECTATIONS: EXPECTATIONS: 教学方法和要求： This course is taught primarily by the case method, which requires a much greater involvement of the student in class than does the traditional lecture method. Students will analyze the case individually in preparation for the class discussion. In the classroom, the instructor will act as discussion leader, with emphasis on students’ active participation. The very nature of the case discussion approach demands a

high level of attendance, preparation and contribution in class 本课程采用案例教学方法,与传统的课程相比要求学生有更高的参与度。在课堂讨论前,要求学生 独立地阅读案例材料,认真地分析案例,为课堂讨论做好准备。在课堂讨论中,老师扮演的是讨论 引导者的角色,鼓励学生积极参与讨论。案例讨论的成功进行要求学生要有很高的出勤率,课前认 真准备,以及发言对于讨论的积极贡献。 Students are expected to be fully engaged in the entire learning process. This means devoting time energy to preparation before class, listening to others during class discussion and engaging in discussion. Collective reasoning and discovery are critical to the successful application of the case method Prior to any case discussion, engaging in discussions w'ith /or examining notes from others who ma have already experienced the case class is a clear violation ofour norms 要求学生全面参与到整个课程学习中来。这意味着课前要花大量时间、精力做相关准备,课堂上要 认真听别人的讨论,并积极发表自己的看法。集体进行分析推理和得出相关结论对于案例方法的成 功应用极为重要。在案例讨论前不能与已经参与过该案例讨论的人进行讨论,因为这是明显违反案 例讨论规则的。 Detailed note-taking during class can often be distracting for others and counterproductive to your own learning. Instead, try to be selective in taking notes during class. It is good idea to consolidate what you have learned at the end of each class or at the end of the day 在讨论中详细地做笔记会分散别人的注意力,使别人不能专心讨论,也使你无法思考案例问题,这 对于你的学习是不利的。因此,在课堂讨论时要有选择性地记笔记。最好是在课堂讨论后或晚上睡 前复习、巩固你在课堂上学习到的一些东西。 Talking privately with classmates or using your computer during class for personal activities such as reading/writing e-mail, writing letters, surfing the web, playing games, etc. is distracting for others, is not conductive to your own learning, and violates our norms 在课堂上不允许与其他同学进行私人讨论或使用电脑做一些私事,如读、写电子邮件,写信,上网, 玩游戏等。因为,这会分散别人的注意力,同时对你自己的学习也是有害的 ◆ COURSE DESIGN 课程设计 To achieve the above objective, the course will use several techniques. The course package(lecture notes) and the textbook will be the primary source of readings on introduction to management. Case analyses are good chance for you to sharpen your analytical skills and critical thinking. It is important that you do your readings, analyze the assigned cases, and be prepared for class discussion. The case approach is one of the principal learning tool of this course 为了达到以上目标,本课程将采用一些技巧方法。整套课程材料(讲座笔记)和教科书是管理学导 论阅读资料的第一手来源。案例分析是增强你的分析能力和培养批判思维的良好机会。对学员来说 认真阅读材料、分析指派案例和准备课堂讨论是非常重要的。案例分析是本课程重要的学习工具。 ◆ CLASS PARTICIPATION:

3 high level of attendance, preparation and contribution in class. 本课程采用案例教学方法，与传统的课程相比要求学生有更高的参与度。在课堂讨论前，要求学生 独立地阅读案例材料，认真地分析案例，为课堂讨论做好准备。在课堂讨论中，老师扮演的是讨论 引导者的角色，鼓励学生积极参与讨论。案例讨论的成功进行要求学生要有很高的出勤率，课前认 真准备，以及发言对于讨论的积极贡献。 Students are expected to be fully engaged in the entire learning process. This means devoting time and energy to preparation before class, listening to others during class discussion and engaging in class discussion. Collective reasoning and discovery are critical to the successful application of the case method. Prior to any case discussion, engaging in discussions with (or examining notes from) others who may have already experienced the case class is a clear violation of our norms. 要求学生全面参与到整个课程学习中来。这意味着课前要花大量时间、精力做相关准备，课堂上要 认真听别人的讨论，并积极发表自己的看法。集体进行分析推理和得出相关结论对于案例方法的成 功应用极为重要。在案例讨论前不能与已经参与过该案例讨论的人进行讨论，因为这是明显违反案 例讨论规则的。 Detailed note-taking during class can often be distracting for others and counterproductive to your own learning. Instead, try to be selective in taking notes during class. It is good idea to consolidate what you have learned at the end of each class or at the end of the day. 在讨论中详细地做笔记会分散别人的注意力，使别人不能专心讨论，也使你无法思考案例问题，这 对于你的学习是不利的。因此，在课堂讨论时要有选择性地记笔记。最好是在课堂讨论后或晚上睡 前复习、巩固你在课堂上学习到的一些东西。 Talking privately with classmates or using your computer during class for personal activities such as reading/writing e-mail, writing letters, surfing the web, playing games, etc. is distracting for others, is not conductive to your own learning, and violates our norms. 在课堂上不允许与其他同学进行私人讨论或使用电脑做一些私事，如读、写电子邮件，写信，上网 ， 玩游戏等。因为，这会分散别人的注意力，同时对你自己的学习也是有害的。 � COURSE DESIGN： 课程设计： To achieve the above objective, the course will use several techniques. The course package (lecture notes) and the textbook will be the primary source of readings on introduction to management. Case analyses are good chance for you to sharpen your analytical skills and critical thinking. It is important that you do your readings, analyze the assigned cases, and be prepared for class discussion. The case approach is one of the principal learning tool of this course. 为了达到以上目标，本课程将采用一些技巧方法。整套课程材料（讲座笔记）和教科书是管理学导 论阅读资料的第一手来源。案例分析是增强你的分析能力和培养批判思维的良好机会。对学员来说 ， 认真阅读材料、分析指派案例和准备课堂讨论是非常重要的。案例分析是本课程重要的学习工具。 � CLASS PARTICIPATION PARTICIPATION PARTICIPATION PARTICIPATION: