《商务智能:数据分析的管理视角 Business Intelligence, Analytics, and Data Science:A Managerial Perspective》教学资源(PPT课件,原书第4版)01 An Overview of Business Intelligence, Analytics, and Data Science

1.1 Understand the need for computerized support of managerial decision making 1.2 Recognize the evolution of such computerized support to the current state—analytics/data science 1.3 Describe the business intelligence (BI) methodology and concepts 1.4 Understand the various types of analytics, and see selected applications 1.5 Understand the analytics ecosystem to identify various key players and career opportunities
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