Scooter Example: Purpose of concept test:- What market to be in?: Sample population:-College students who live 1-3 miles fromcampus- Factory transportationSurvey format:-Face-to-face interviews
Scooter Example • Purpose of concept test: – What market to be in? • Sample population: – College students who live 1-3 miles from campus – Factory transportation • Survey format: – Face-to-face interviews
Communicating the ConceptVerbal descriptionSketchPhotograph or renderingStoryboardVideoSimulationInteractive multimediaPhysical appearance modelWorking prototype
Communicating the Concept • Verbal description • Sketch • Photograph or rendering • Storyboard • Video • Simulation • Interactive multimedia • Physical appearance model • Working prototype