Product PlanningChapter 4
Product Planning Chapter 4
Xerox Lakes Project ExampleXXerox Document Centre 265
Xerox Lakes Project Example Xerox Document Centre 265
Product Development ProcessDetailConceptSystem-LevelTestingandProductionPlanningDevelopmentDesignDesignRefinementRamp-UpFourPhasesofProductDevelopmentThe productplanning phaseprecedes the product development process
Planning Product Development Process Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Four Phases of Product Development The product planning phase precedes the product development process
Strategic Product Planning. Why start development?-Newcustomerneeds- New technology-New laws and regulations- Quality deficiencies in the market
Strategic Product Planning • Why start development? – New customer needs – New technology – New laws and regulations – Quality deficiencies in the market
A Good Product Plan..: Requires information on:-how customers'expectations will changewithin the time covered by the plan- what competitors are doing and how firmstands in relation to its competitors- the current state of technology in areas vital tothe product
A Good Product Plan. • Requires information on: – how customers' expectations will change within the time covered by the plan – what competitors are doing and how firm stands in relation to its competitors – the current state of technology in areas vital to the product