Relationships betweenKanseievaluation and productdesign·Kansei Engineering isatechniquetoclarifythecorrelationbetweenpeople'sKansei (imageorfeeling)for productsandphysicalcharacteristicsofproductsand use it for engineering product designSoft,Strong,Elastic,Fit, Light,and CuteComfortableshoesSuchrelationshipsareexploredbystatisticalanalysis,whichwillbeexplainedlater.16
• Kansei Engineering is a technique to clarify the correlation between people’s Kansei (image or feeling) for products and physical characteristics of products, and use it for engineering product design. 16 Relationships between Kansei evaluation and product design Soft, Strong, Elastic, Fit, Light, and Cute Comfortable shoes Such relationships are explored by statistical analysis, which will be explained later
KanseiengineeringapplicationexamplesComfortablecosmeticsComfortableaudiosetLEDceiling light(Panasonic..Comfortableshower(TOTO)Easytodrinkbeercans(Asahi)17
17 Kansei engineering application examples LED ceiling light (Panasonic) Easy to drink beer cans (Asahi) Comfortable shower (TOTO) Comfortable audio set Comfortable cosmetics
Easy to drink beer cans (Asahi Breweries, Ltd.)·Pursuit of"ease of drinking" and"ease of pouring'州出一· A drinking mouth with the highest rating by a 1000-person survey..The newdrinkingmouth is widerthanthe conventional product andhas a shape close to a round circle, and the flow rateof pouringout isabout 2o% higherthanthat of the conventional product18
• Pursuit of “ease of drinking” and “ease of pouring” • A drinking mouth with the highest rating by a 1000-person survey. • The new drinking mouth is wider than the conventional product and has a shape close to a round circle, and the flow rate of pouring out is about 20% higher than that of the conventional product. 18 Easy to drink beer cans (Asahi Breweries, Ltd.)
Easyto drink beer cans (Model)PhysicalpropertiesrelatedtoKanseiimages about"Ease of drinking"and"Ease of drinking"and"Ease of pouring":"Ease of pouring":InfluxfeelingSound of pouringspill feelingArea of drinking mouthfit feelingPouring stability流入感觉倾吐的声音溢出感觉饮用口的面积适合感浇注稳定性An evaluation model that correlates Kansei images and physical properties.19
19 Easy to drink beer cans (Model) Kansei images about “Ease of drinking” and “Ease of pouring”: Influx feeling spill feeling fit feeling . Physical properties related to “Ease of drinking” and “Ease of pouring”: Sound of pouring Area of drinking mouth Pouring stability . An evaluation model that correlates Kansei images and physical properties. 流入感觉 溢出感觉 适合感 倾吐的声音 饮用口的面积 浇注稳定性
Easy to drink beer cans (Survey)Themodel clarifiedthat"areaofthedrinkingmouth"ismost important.Theydeveloped9typesofdrinkingmouthdifferentfromtheconventional product.BEERTheythenconductedasurveyof1,oooconsumers.They eventuallyadopted one thatgot thehighest evaluation in the survey.20
20 Easy to drink beer cans (Survey) The model clarified that “area of the drinking mouth” is most important. They developed 9 types of drinking mouth different from the conventional product. They then conducted a survey of 1,000 consumers. They eventually adopted one that got the highest evaluation in the survey