American Political Science Review (2018)112.4,792-808 doi:10.1017/S0003055418000382 American Political Science Association 2018 How Internal Constraints Shape Interest Group Activities:Evidence from Access-Seeking PACs ZHAO LI Stanford Graduate School of Business nterest groups contribute much less to campaigns than legally allowed.Consequently,prevailing the- ories infer these contributions must yield minimal returns.I argue constraints on PAC fundraising may also explain why interest groups give little.I illuminate one such constraint:access-seeking PACs rely on voluntary donations from affiliated individuals (e.g.,employees),and these PACs alienate donors with partisan preferences when giving to the opposite party.First,difference-in-differences analysis of real giving shows donors withhold donations to access-seeking PACs when PACs contribute to out-partisan politicians.Next,an original survey of corporate PAC donors demonstrates they know how their PACs allocate contributions across parties,and replicates the observational study in an experiment.Donors partisanship thus limits access-seeking PACs'fundraising and influence.This provides a new perspective on why there is little interest group money in elections,and has broad implications for how partisan preferences and other internal constraints shape interest group strategy. ne of the most important questions in political there would be much more PAC money in politics than science is whether or how interest groups can observed (Tullock 1972:Milvo,Primo,and Groseclose gain political influence with campaign contri- 2000:Ansolabehere,de Figueiredo,and Snyder 2003). butions.Because it is difficult to assess the causal effects This argument,however,assumes interest group of contributions on policy outcomes,many instead PACs could always give more to campaigns had they look for clues revealed by interest group strategies.A wanted to (except for the legal caps on contributions). striking observation is that interest group PACs spend Few scholars have examined internal factors that could much less on campaign contributions than legally al- constrain PAC contributions,3 and,in particular,no & lowed.For instance,an interest group PAC can give research has explored the fundraising constraints on up to $5,000 per candidate per election.In the 2016 PACs'ability to finance these contributions.The pres- election cycle,the average PACsponsored by a publicly ence of fundraising and other constraints may not only traded company in the U.S.gave $5,000 or more to only shed new light on why there is little interest group seven federal candidates,and the median number is money in elections,but also provide valuable insights one.Since PACs rarely reach these contribution limits into a wide range of questions about interest group influential work in campaign finance argues that PAC strategy and power. contributions must generate minimal returns,or else In this paper,I identify one such constraint:an inter- est group's need to seek access by contributing across Zhao Li is a Ph.D.candidate in political economics,Stanford Gradu- party lines could conflict with the heterogeneous par- ate School of Business(zli19@stanford.edu). tisan preferences of individual group members,whose This paper has benefited from excellent feedback from the editor voluntary donations are critical for PAC fundraising. and three anonymous reviewers In addition,I am grateful for con- On one hand,many PACs focus on gaining access or in- tinued guidance from Adam Bonica.David Broockman.Neil Malho- fluence and,as a result,give predominantly to members tra,and Ken Shotts.I am also thankful for many helpful comments from Michael Barber,Dave Baron,Jon Bendor,Kate Casey,Richard of the majority party (Cox and Magar 1999;Rudolph DiSalvo,Alex Hertel-Fernandez,Keith Krehbiel,Jon Krosnick,Ellie 1999).On the other hand,contributions made by spon- Powell,Dave Primo,Larry Rothenberg.and poster session attendees sored PACs,such as those representing corporations, at the Yale Center for American Politics Summer Conference as well must by law be financed solely with voluntary contri- as the Conference of the Society for Political Methodologists.The butions from a restricted class of individuals,such as survey experiment in this paper was preregistered with Evidence in Governance and Politics (EGAP)(Registration No.20170413AC) managers,shareholders,and employees.These restric- and approved by Stanford University's Institutional Review Board tions continue to hold in the post-Citizens United era (Protocol No.39512).Special thanks to the PhD program at Stan While individual donors share an interest in their or ford Graduate School of Business for providing funding for my ex- ganization's economic success,many also have strong periment:Adam Bonica for sharing version 3 of the Database on Ideology,Money in Politics,and Elections;and George Thampy for and stable partisan preferences.Moreover,these pref- suggestions that enhanced the ecological validity of the experimen- erences are often diverse even within the same orga- tal treatment conditions.All errors are my own.Replication files nization,which could conflict with an interest group's are available at the American Political Science Review Dataverse: https://doi.org/10.7910/DVN/TITELH. Received:October 30,2017:revised:March 31,2018;accepted:June 3 Much of the existing literature has focused on whether factors 13,2018.First published online:August 3,2018. such as collective action problems among interest groups(see,for example,Grier,Munger,and Roberts 1994;Gray and Lowery 1997 1 Ansolabehere,de Figueiredo,and Snyder(2003)describe some of Hansen,Mitchell,and Drope 2005)lower the investment returns to the common obstacles to causal identification. PAC contributions,thereby leading to low levels of such contribu- 2 This is based on OpenSecret's bulk data (Center for Responsive tions.But there has been much less attention on what could con- Politics 2018).I examined all companies listed in the Compustat strain PAC contributions and other interest group activities,taking North America database that had active PACs in 2016(Compustat their rates of returns as given.I revisit this point in my theoretical North America 2017). discussions. 792
American Political Science Review (2018) 112, 4, 792–808 doi:10.1017/S0003055418000382 © American Political Science Association 2018 How Internal Constraints Shape Interest Group Activities: Evidence from Access-Seeking PACs ZHAO LI Stanford Graduate School of Business I nterest groups contribute much less to campaigns than legally allowed. Consequently, prevailing theories infer these contributions must yield minimal returns. I argue constraints on PAC fundraising may also explain why interest groups give little. I illuminate one such constraint: access-seeking PACs rely on voluntary donations from affiliated individuals (e.g., employees), and these PACs alienate donors with partisan preferences when giving to the opposite party. First, difference-in-differences analysis of real giving shows donors withhold donations to access-seeking PACs when PACs contribute to out-partisan politicians. Next, an original survey of corporate PAC donors demonstrates they know how their PACs allocate contributions across parties, and replicates the observational study in an experiment. Donors’ partisanship thus limits access-seeking PACs’ fundraising and influence. This provides a new perspective on why there is little interest group money in elections, and has broad implications for how partisan preferences and other internal constraints shape interest group strategy. One of the most important questions in political science is whether or how interest groups can gain political influence with campaign contributions.Because it is difficult to assess the causal effects of contributions on policy outcomes,1 many instead look for clues revealed by interest group strategies. A striking observation is that interest group PACs spend much less on campaign contributions than legally allowed. For instance, an interest group PAC can give up to $5,000 per candidate per election. In the 2016 election cycle, the average PAC sponsored by a publicly traded company in the U.S. gave $5,000 or more to only seven federal candidates, and the median number is one.2 Since PACs rarely reach these contribution limits, influential work in campaign finance argues that PAC contributions must generate minimal returns, or else Zhao Li is a Ph.D. candidate in political economics, Stanford Graduate School of Business (zli19@stanford.edu). This paper has benefited from excellent feedback from the editor and three anonymous reviewers. In addition, I am grateful for continued guidance from Adam Bonica, David Broockman, Neil Malhotra, and Ken Shotts. I am also thankful for many helpful comments from Michael Barber, Dave Baron, Jon Bendor, Kate Casey, Richard DiSalvo, Alex Hertel-Fernandez, Keith Krehbiel, Jon Krosnick, Ellie Powell, Dave Primo, Larry Rothenberg, and poster session attendees at the Yale Center for American Politics Summer Conference as well as the Conference of the Society for Political Methodologists. The survey experiment in this paper was preregistered with Evidence in Governance and Politics (EGAP) (Registration No. 20170413AC) and approved by Stanford University’s Institutional Review Board (Protocol No. 39512). Special thanks to the PhD program at Stanford Graduate School of Business for providing funding for my experiment; Adam Bonica for sharing version 3 of the Database on Ideology, Money in Politics, and Elections; and George Thampy for suggestions that enhanced the ecological validity of the experimental treatment conditions. All errors are my own. Replication files are available at the American Political Science Review Dataverse: https://doi.org/10.7910/DVN/T1TELH. Received: October 30, 2017; revised: March 31, 2018; accepted: June 13, 2018. First published online: August 3, 2018. 1 Ansolabehere, de Figueiredo, and Snyder (2003) describe some of the common obstacles to causal identification. 2 This is based on OpenSecret’s bulk data (Center for Responsive Politics 2018). I examined all companies listed in the Compustat North America database that had active PACs in 2016 (Compustat North America 2017). there would be much more PAC money in politics than observed (Tullock 1972; Milyo, Primo, and Groseclose 2000; Ansolabehere, de Figueiredo, and Snyder 2003). This argument, however, assumes interest group PACs could always give more to campaigns had they wanted to (except for the legal caps on contributions). Few scholars have examined internal factors that could constrain PAC contributions,3 and, in particular, no research has explored the fundraising constraints on PACs’ ability to finance these contributions. The presence of fundraising and other constraints may not only shed new light on why there is little interest group money in elections, but also provide valuable insights into a wide range of questions about interest group strategy and power. In this paper, I identify one such constraint: an interest group’s need to seek access by contributing across party lines could conflict with the heterogeneous partisan preferences of individual group members, whose voluntary donations are critical for PAC fundraising. On one hand,many PACs focus on gaining access or influence and, as a result, give predominantly to members of the majority party (Cox and Magar 1999; Rudolph 1999). On the other hand, contributions made by sponsored PACs, such as those representing corporations, must by law be financed solely with voluntary contributions from a restricted class of individuals, such as managers, shareholders, and employees. These restrictions continue to hold in the post-Citizens United era. While individual donors share an interest in their organization’s economic success, many also have strong and stable partisan preferences. Moreover, these preferences are often diverse even within the same organization, which could conflict with an interest group’s 3 Much of the existing literature has focused on whether factors such as collective action problems among interest groups (see, for example, Grier, Munger, and Roberts 1994; Gray and Lowery 1997; Hansen, Mitchell, and Drope 2005) lower the investment returns to PAC contributions, thereby leading to low levels of such contributions. But there has been much less attention on what could constrain PAC contributions and other interest group activities, taking their rates of returns as given. I revisit this point in my theoretical discussions. 792 Downloaded from https://www.cambridge.org/core. Shanghai JiaoTong University, on 26 Oct 2018 at 03:53:05, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0003055418000382
How Internal Constraints Shape Interest Group Activities need to seek access no matter which party dominates port for fictitious candidates,respondents report sub- Congress.Hence,insofar as donors withhold donations stantially lower willingness to give to the PAC when to access-seeking PACs when the latter support out- a greater share of those candidates are randomly as- partisan politicians,access-seeking PAC contributions signed to be out-partisans rather than copartisans. will inevitably undermine PAC fundraising and,by ex- Both studies reveal a clear constraint on the tension,its ability to gain policy access.While I focus on fundraising of access-seeking PACs:these PACs alien- partisanship in this paper,my theory is agnostic to ei- ate donors with a partisan preference when contribut- ther partisanship or ideology as the salient donor pref- ing to politicians of the opposite party.I thus provide a erence insofar as they are strongly correlated (Bonica new perspective on why many interest groups give so 2014:Barber.Canes-Wrone.and Thrower 2017). little in PAC contributions:donors'partisan or ideolog- The existing literature has mostly black-boxed PAC ical preferences limit the fundraising of access-seeking fundraising.In particular,because access-seeking PACs PACs,thereby preventing interest groups from reap- are often analyzed as unitary and purely strategic ac- ing the full benefits of PAC contributions,including tors,there has been no systematic examination of how such contributions'important role in facilitating lob- donors'partisan or ideological preferences affect the bying efforts (Langbein 1986;Hall and Wayman 1990; fundraising of these PACs.To this end,I conducted two Powell 2012;Kalla and Broockman 2016).If polar- studies:difference-in-differences analysis of campaign ization continues to rise,the constraints that individ- finance records as well as an original survey of PAC ual donors impose upon interest groups may become donors. increasingly binding,with uncertain normative impli- First,my difference-in-differences analysis of cam- cations on access-seeking interest groups'impact on paign finance records not only reveals that donors democratic representation and accountability. are less likely to give to access-seeking PACs when a Constraints imposed on interest groups by members greater share of PAC contributions go to out-partisan partisan or ideological preferences may also provide (rather than copartisan)candidates,but also demon- valuable insights on other important interest group ac- 4r元 strates the rising trend as well as persistence in such tivities.These constraints may help to explain not only effect on donor behavior.Using panel data (1990- the surprising lack of corporate independent expendi- 2016)of contributions made by access-seeking PACs as tures after Citizens United v.FEC (Bonica 2016a).but well as donations made by individual donors matched also the rise in donations to intermediary organizations to these PACs,I estimate a difference-in-differences that allow interest groups to subsidize major parties model of donors'decisions to give itemized dona with little transparency(Grumbach and Pierson 2017). tions to access-seeking PACs on the extent to which Finally,I shed new light on why there is little interest PAC contributions favor each donor's preferred party. group money in elections by examining how the par- I identify this effect by comparing changes in the rates tisan or ideological preferences of PAC donors limit of giving by donors of different partisan leanings within PACs'ability to fundraise and seek access.This pa- the same PAC.Using this design,I show that,as access- per thus opens a promising research agenda:advanc- seeking PACs increase the share of their contributions ing our understanding of enduring questions on inter- to one party,they lose donors who support the opposite est group strategy and power by exploring new sources party.Additionally,such an effect on donor behavior of constraints on groups (Hacker and Pierson 2002), appears to have grown over time,coinciding with a rise especially those internal to organizations (Dahl 1959; in polarization (McCarty,Poole,and Rosenthal 2016: Cyert and March 1963:Hart 2004).Any theory of in Pew Research Center 2017).Moreover,as the propor- terest groups is incomplete without considering the tion of PAC contributions to one party increases,eligi constraints-partisan or otherwise-imposed by group ble but inactive donors who prefer this party are more members on whom interest groups critically depend. likely to start donating.while active donors who sup- port the opposite party are more likely to permanently stop giving. HOW INTEREST GROUPS USE PAC Next,I conducted my original survey of PAC donors CONTRIBUTIONS TO SEEK ACCESS to unpack the causal mechanism underlying my ob- servational findings discussed above.First,the survey In this section,I outline why many interest groups shows that individuals who donate to access-seeking adopt an access-oriented strategy in campaign giving, PACs are highly knowledgeable of how their PACs and how this could lead their PACs'support for one eys allocate contributions across parties,and they often party over the other to fluctuate over time.Many in- acquire such information through the same processes terest groups use PAC contributions to gain access that employers use to politically mobilize employ- to influential legislators (Denzau and Munger 1986; ees(Hertel-Fernandez 2016),thereby suggesting that Romer and Snyder 1994;Powell and Grimmer 2016). donors possess the information necessary to reward These contributions facilitate lobbying activities by or punish PACs depending on how well PAC con- purchasing precious face-to-face time with legislators tributions align with their partisan preferences.Sec and incentivizing policymakers to exert effort(Lang- ond,I replicate the key finding from my difference- bein 1986;Hall and Wayman 1990;Powell 2012;Kalla in-differences analysis in an experiment in the survey and Broockman 2016).By contributing to legislators on PAC donors.When shown hypothetical PAC solic. who preside over the relevant bureaucratic agencies, itation letters in which a corporate PAC declares sup- interest groups could also obtain favorable regulatory 793
How Internal Constraints Shape Interest Group Activities need to seek access no matter which party dominates Congress. Hence, insofar as donors withhold donations to access-seeking PACs when the latter support outpartisan politicians, access-seeking PAC contributions will inevitably undermine PAC fundraising and, by extension,its ability to gain policy access.While I focus on partisanship in this paper, my theory is agnostic to either partisanship or ideology as the salient donor preference insofar as they are strongly correlated (Bonica 2014; Barber, Canes-Wrone, and Thrower 2017). The existing literature has mostly black-boxed PAC fundraising. In particular, because access-seeking PACs are often analyzed as unitary and purely strategic actors, there has been no systematic examination of how donors’ partisan or ideological preferences affect the fundraising of these PACs. To this end, I conducted two studies: difference-in-differences analysis of campaign finance records as well as an original survey of PAC donors. First, my difference-in-differences analysis of campaign finance records not only reveals that donors are less likely to give to access-seeking PACs when a greater share of PAC contributions go to out-partisan (rather than copartisan) candidates, but also demonstrates the rising trend as well as persistence in such effect on donor behavior. Using panel data (1990– 2016) of contributions made by access-seeking PACs as well as donations made by individual donors matched to these PACs, I estimate a difference-in-differences model of donors’ decisions to give itemized donations to access-seeking PACs on the extent to which PAC contributions favor each donor’s preferred party. I identify this effect by comparing changes in the rates of giving by donors of different partisan leanings within the same PAC. Using this design, I show that, as accessseeking PACs increase the share of their contributions to one party, they lose donors who support the opposite party. Additionally, such an effect on donor behavior appears to have grown over time, coinciding with a rise in polarization (McCarty, Poole, and Rosenthal 2016; Pew Research Center 2017). Moreover, as the proportion of PAC contributions to one party increases, eligible but inactive donors who prefer this party are more likely to start donating, while active donors who support the opposite party are more likely to permanently stop giving. Next, I conducted my original survey of PAC donors to unpack the causal mechanism underlying my observational findings discussed above. First, the survey shows that individuals who donate to access-seeking PACs are highly knowledgeable of how their PACs allocate contributions across parties, and they often acquire such information through the same processes that employers use to politically mobilize employees (Hertel-Fernandez 2016), thereby suggesting that donors possess the information necessary to reward or punish PACs depending on how well PAC contributions align with their partisan preferences. Second, I replicate the key finding from my differencein-differences analysis in an experiment in the survey on PAC donors. When shown hypothetical PAC solicitation letters in which a corporate PAC declares support for fictitious candidates, respondents report substantially lower willingness to give to the PAC when a greater share of those candidates are randomly assigned to be out-partisans rather than copartisans. Both studies reveal a clear constraint on the fundraising of access-seeking PACs: these PACs alienate donors with a partisan preference when contributing to politicians of the opposite party. I thus provide a new perspective on why many interest groups give so little in PAC contributions: donors’ partisan or ideological preferences limit the fundraising of access-seeking PACs, thereby preventing interest groups from reaping the full benefits of PAC contributions, including such contributions’ important role in facilitating lobbying efforts (Langbein 1986; Hall and Wayman 1990; Powell 2012; Kalla and Broockman 2016). If polarization continues to rise, the constraints that individual donors impose upon interest groups may become increasingly binding, with uncertain normative implications on access-seeking interest groups’ impact on democratic representation and accountability. Constraints imposed on interest groups by members’ partisan or ideological preferences may also provide valuable insights on other important interest group activities. These constraints may help to explain not only the surprising lack of corporate independent expenditures after Citizens United v. FEC (Bonica 2016a), but also the rise in donations to intermediary organizations that allow interest groups to subsidize major parties with little transparency (Grumbach and Pierson 2017). Finally, I shed new light on why there is little interest group money in elections by examining how the partisan or ideological preferences of PAC donors limit PACs’ ability to fundraise and seek access. This paper thus opens a promising research agenda: advancing our understanding of enduring questions on interest group strategy and power by exploring new sources of constraints on groups (Hacker and Pierson 2002), especially those internal to organizations (Dahl 1959; Cyert and March 1963; Hart 2004). Any theory of interest groups is incomplete without considering the constraints—partisan or otherwise—imposed by group members on whom interest groups critically depend. HOW INTEREST GROUPS USE PAC CONTRIBUTIONS TO SEEK ACCESS In this section, I outline why many interest groups adopt an access-oriented strategy in campaign giving, and how this could lead their PACs’ support for one party over the other to fluctuate over time. Many interest groups use PAC contributions to gain access to influential legislators (Denzau and Munger 1986; Romer and Snyder 1994; Powell and Grimmer 2016). These contributions facilitate lobbying activities by purchasing precious face-to-face time with legislators and incentivizing policymakers to exert effort (Langbein 1986; Hall and Wayman 1990; Powell 2012; Kalla and Broockman 2016). By contributing to legislators who preside over the relevant bureaucratic agencies, interest groups could also obtain favorable regulatory 793 Downloaded from https://www.cambridge.org/core. Shanghai JiaoTong University, on 26 Oct 2018 at 03:53:05, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0003055418000382
Zhao Li FIGURE 1.Contributions from Access-Seeking PACs Track Seat Shares in House and Senate 70% 60% average percentage of PAC contributions to Republican recipients Republican seat share in the House 50% Republican seat share in the Senate 40% 1990 1994 1998 2002 2006 2010 2014 outcomes (Gordon and Hafer 2005:de Figueiredo and restrictions,individuals affiliated with the parent orga- 4号 Edwards 2007).In short,access-seeking PACs may be nizations.For example,a corporate PAC can ask for able to shape the policymaking process to their ad- donations at any time from only the firm's executive vantage by investing in those with the most legislative and administrative personnel,stockholders,and fami- & clout. lies of the first two.In addition,it may fundraise up to The process of access seeking often requires PACs twice a year from other employees and their families to prioritize giving to members of the majority no mat- who do not fit into the previous categories. ter which party dominates Congress.To target influ- Because of legal restrictions on donations to access- ential legislators,access-seeking PACs focus on candi- seeking PACs,mobilizing a wide range of eligible date traits such as incumbency (Fouirnaies and Hall donors is critical to their fundraising success.The par- 2014),seat safety (Bonica 2013),majority party sta- ent organizations sponsoring PACs must not coerce or tus (Cox and Magar 1999;Rudolph 1999),committee bribe individuals into donating to the PACs.Moreover, membership and position(Grier,Munger,and Roberts each eligible donor can give no more than $5,000 to 1994:Romer and Snyder 1994:Kroszner and Strat- their PAC per calendar year,and a typical donor gives mann 1998;Esterling 2007),party leadership(Heberlig, less than one-twentieth of this threshold.5 To put this in 235.5010 Hetherington,and Larson 2006;Ban,Moskowitz,and perspective,the contribution limits faced by an access- Snyder 2016),and procedural power (Fouirnaies and seeking PAC to candidates and party committees are Hall 2018).Given changes in majority control of between $5,000 and $45,000 per election depending on Congress over time,the legislators most sought after recipient type.So,to be able to contribute to a wide by access-seeking PACs will not always come from range of recipients,access-seeking PACs will have to the same party.As a result,contributions from access- rely on more than their top personnel for funding. seeking PACs are very much attuned to partisan swings However,persuading most prospective donors to in Congress.Figure 1 shows that for all PACs that give need not be easy.Even though strategic PAC con- OpenSecrets code as business PACs(Center for Re- tributions may advance the bottom line of the parent sponsive Politics 2018),the average share of PAC con- organizations (Jayachandran 2006;Akey 2015;though tributions to Republican candidates and party com- see Ansolabehere,Snyder,and Ueda 2004;Fowler, mittees closely tracks Republicans'seat shares in both chambers of Congress. 4 For a complete set of regulations on fundraising by Separate HOW INTEREST GROUP PACS RAISE Segregated Funds,see https://transition.fec.gov/pdf/colagui.pdf as FUNDS well as https://transition.fec.gov/pages/brochures/ssfvnonconnected. pdf.Both accessed on April72018. See "Contribution Limits for 2015-2016 Federal Elections." Before access-seeking PACs contribute to influential https://transition.fec.gov/info/contriblimitschart1516.pdf.Accessed legislators,they must first raise funds through a pro- on April 7 2018. cess that is prone to collective action problems.These For federal election cycles 1990 through 2016,the median amount PACs cannot draw on their parent organizations'trea- of itemized donations conditional on giving such donations is only /:sany sury funds.For example,Walmart is prohibited from $500 per cycle(i.e.,over 2 calendar years).The median amount of donations from all eligible PAC donors,including those who gave writing a check to the PAC it sponsors.Instead,PACs unitemized donations or nothing at all,is likely to be substantially connected to parent organizations can only solicit,with lower. 794
Zhao Li FIGURE 1. Contributions from Access-Seeking PACs Track Seat Shares in House and Senate outcomes (Gordon and Hafer 2005; de Figueiredo and Edwards 2007). In short, access-seeking PACs may be able to shape the policymaking process to their advantage by investing in those with the most legislative clout. The process of access seeking often requires PACs to prioritize giving to members of the majority no matter which party dominates Congress. To target influential legislators, access-seeking PACs focus on candidate traits such as incumbency (Fouirnaies and Hall 2014), seat safety (Bonica 2013), majority party status (Cox and Magar 1999; Rudolph 1999), committee membership and position (Grier,Munger, and Roberts 1994; Romer and Snyder 1994; Kroszner and Stratmann 1998;Esterling 2007), party leadership (Heberlig, Hetherington, and Larson 2006; Ban, Moskowitz, and Snyder 2016), and procedural power (Fouirnaies and Hall 2018). Given changes in majority control of Congress over time, the legislators most sought after by access-seeking PACs will not always come from the same party. As a result, contributions from accessseeking PACs are very much attuned to partisan swings in Congress. Figure 1 shows that for all PACs that OpenSecrets code as business PACs (Center for Responsive Politics 2018), the average share of PAC contributions to Republican candidates and party committees closely tracks Republicans’ seat shares in both chambers of Congress. HOW INTEREST GROUP PACS RAISE FUNDS Before access-seeking PACs contribute to influential legislators, they must first raise funds through a process that is prone to collective action problems. These PACs cannot draw on their parent organizations’ treasury funds. For example, Walmart is prohibited from writing a check to the PAC it sponsors. Instead, PACs connected to parent organizations can only solicit, with restrictions, individuals affiliated with the parent organizations.4 For example, a corporate PAC can ask for donations at any time from only the firm’s executive and administrative personnel, stockholders, and families of the first two. In addition, it may fundraise up to twice a year from other employees and their families who do not fit into the previous categories. Because of legal restrictions on donations to accessseeking PACs, mobilizing a wide range of eligible donors is critical to their fundraising success. The parent organizations sponsoring PACs must not coerce or bribe individuals into donating to the PACs. Moreover, each eligible donor can give no more than $5,000 to their PAC per calendar year,5 and a typical donor gives less than one-twentieth of this threshold.6 To put this in perspective, the contribution limits faced by an accessseeking PAC to candidates and party committees are between $5,000 and $45,000 per election depending on recipient type. So, to be able to contribute to a wide range of recipients, access-seeking PACs will have to rely on more than their top personnel for funding. However, persuading most prospective donors to give need not be easy. Even though strategic PAC contributions may advance the bottom line of the parent organizations (Jayachandran 2006; Akey 2015; though see Ansolabehere, Snyder, and Ueda 2004; Fowler, 4 For a complete set of regulations on fundraising by Separate Segregated Funds, see https://transition.fec.gov/pdf/colagui.pdf as well as https://transition.fec.gov/pages/brochures/ssfvnonconnected. pdf. Both accessed on April 7, 2018. 5 See “Contribution Limits for 2015-2016 Federal Elections,” https://transition.fec.gov/info/contriblimitschart1516.pdf. Accessed on April 7, 2018. 6 For federal election cycles 1990 through 2016, the median amount of itemized donations conditional on giving such donations is only $500 per cycle (i.e., over 2 calendar years). The median amount of donations from all eligible PAC donors, including those who gave unitemized donations or nothing at all, is likely to be substantially lower. 794 Downloaded from https://www.cambridge.org/core. Shanghai JiaoTong University, on 26 Oct 2018 at 03:53:05, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0003055418000382
How Internal Constraints Shape Interest Group Activities Garro.and Spenkuch 2017).such benefit accrues to or pivotal in individual donors'decisionmaking(Wilson ganizational members regardless of whether they have 1973;Moe 1980).In the context of PAC fundraising,I donated to the PAC,thus producing a collective action argue that one particularly salient purposive incentive problem.While the top personnel might have a suffi- is donors'partisan or ideological preference. ciently large stake in the economic success of the or. Stated formally,my main hypothesis is that donors ganization to find donating worthwhile,each of them with partisan preference should be less likely to donate can give no more than $5,000 per year to their PAC. to their affiliated access-seeking PACs when a greater For other eligible donors,the marginal benefit to their share of PAC contributions go to out-partisan(rather donations might not justify the cost(Olson 1965). than copartisan)politicians.Note that while I focus To tackle this collective action problem,organiza- on partisanship in this paper,it could also be a proxy tions sponsoring access-seeking PACs provide vari- for individuals'ideological preferences (Bonica 2014; ous benefits to induce giving,though it is unclear Barber.Canes-Wrone,and Thrower 2017).In the re- how well these tactics work.Many encourage em- mainder of this section,I argue that this hypothesis, ployees to authorize payroll deductions to maintain if true,implies that partisan preferences of donors can a steady stream of incoming donations,although the significantly constrain PACs'ability to raise funds and Federal Election Commission (hereafter the FEC)re- thereby obtain access.Additionally,I provide three rea- quires such programs to be opt-in rather than opt-out sons for why this hypothesis could be true. (Sabato 1985).Additionally,the parent organizations To see why donors'partisanships could affect the sponsoring these PACs offer various selective benefits strategic success of access-seeking PACs,it is worth em- 元 to donors,from casino nights to golf tournaments to phasizing that the share of PAC contributions to one "high-donor clubs"(Sabato 1985).However,these se- party versus the other may influence not only the rate of lective benefits not only constitute a costly means to returns to PAC contributions.which motivates much of sustain donations (Wilson 1973:Moe 1980).but also the existing literature on PACs'contribution patterns, risk violating campaign finance regulations(Berman but also the amount of fundraising.These components 2014). jointly determine the total returns to PAC contributions Furthermore,even though coercion is expressly for- (in the simplest case,total returns would be the prod- bidden,the parent organizations of access-seeking uct of the two).If PAC donors behave as I hypothesize, PACs often try to cultivate a norm of giving (So- access-seeking PACs may have to strike a compromise rauf 1984).Again,however.its effectiveness on boost- between increasing the per-dollar rate of return to PAC ing PAC fundraising has not been empirically eval- contributions,and raising more donations from eligible uated and might,in fact,be limited.Social pressure, PAC donors.s Consider the case of Google whose PAC especially when coupled with monitoring,could help appears to have a predominantly liberal donor base.? access-seeking organizations overcome collective ac- Under the current government,if Google's PAC prior- tion problems in many realms of political mobiliza- itizes giving to members of the majority (Republican) tion(Hertel-Fernandez 2017).But the general pressure party,it might get more bang for the buck for its PAC to conform might not be sufficient to mobilize many contributions at the expense of fundraising.If Google's prospective PAC donors,since giving to one's PAC en- PAC instead tries to raise more donations by focusing tails a greater personal cost than other forms of politi- on giving to Democratic legislators,it might reduce the 5.501g cal participation that need not conflict with one's parti- effectiveness of its PAC contributions in gaining valu- san or ideological preferences.An employer could,for able access and influencing policymaking. instance,arrange for Democratic-leaning workers to Having discussed why PAC donors'partisan prefer- contact influential legislators on the Democratic side ences might limit a PAC's ability to obtain access and and Republican-leaning workers to Republican legis- gain influence,I now turn to three factors that lend sup- lators.In contrast,since each organization is allowed to port for my hypothesis that PAC donors'willingness sponsor only one PAC,prospective donors cannot give to give decreases in the share of PAC contribution to to access-seeking PACs without compromising their out-partisan politicians.First,many PAC donors have partisanship or ideology at some point.The institu- strong and stable partisan preferences.For example, tional structure of access-seeking PACs could thereby among PAC donors who have given directly to candi- undercut the effectiveness of using social pressure to dates or party committees,77%have only given to one solicit donations party in their lifetime.This is evident in the left panel of eys THEORY:DONORS'PARTISAN PREFERENCES CONSTRAIN PACS'ABILITY tangible costs and benefits.Solidary incentives are intangible costs and benefits of a social nature,for example,from friendship,cama- TO RAISE FUNDS AND GAIN ACCESS raderie,recreational activity,status,social pressure,or a sense of be- longing.Purposive incentives are intangible costs and benefits ulti- When payroll deductions,selective benefits,and social mately grounded on values of a suprapersonal nature,e.g.,notions of pressure are insufficient to induce donations to access right and wrong,moral or religious principles,political ideology,and seeking PACs,other motivations,particularly purpo- notions of fairness and justice." sive benefits(Clark and Wilson 1961),could become Section A.1 of the online appendix illustrates this tradeoff in a sim- ple formal model of PACs'decision problem. 84.3%of Google's PAC donors who have given to candidates or This follows from the typology of incentives proposed in Clark party committees appear Democratic-leaning based on their dona- and Wilson (1961).As Moe (1980)explains:"Material incentives are tion histories. 795
How Internal Constraints Shape Interest Group Activities Garro, and Spenkuch 2017), such benefit accrues to organizational members regardless of whether they have donated to the PAC, thus producing a collective action problem. While the top personnel might have a sufficiently large stake in the economic success of the organization to find donating worthwhile, each of them can give no more than $5,000 per year to their PAC. For other eligible donors, the marginal benefit to their donations might not justify the cost (Olson 1965). To tackle this collective action problem, organizations sponsoring access-seeking PACs provide various benefits to induce giving, though it is unclear how well these tactics work. Many encourage employees to authorize payroll deductions to maintain a steady stream of incoming donations, although the Federal Election Commission (hereafter the FEC) requires such programs to be opt-in rather than opt-out (Sabato 1985). Additionally, the parent organizations sponsoring these PACs offer various selective benefits to donors, from casino nights to golf tournaments to “high-donor clubs” (Sabato 1985). However, these selective benefits not only constitute a costly means to sustain donations (Wilson 1973; Moe 1980), but also risk violating campaign finance regulations (Berman 2014). Furthermore, even though coercion is expressly forbidden, the parent organizations of access-seeking PACs often try to cultivate a norm of giving (Sorauf 1984). Again, however, its effectiveness on boosting PAC fundraising has not been empirically evaluated and might, in fact, be limited. Social pressure, especially when coupled with monitoring, could help access-seeking organizations overcome collective action problems in many realms of political mobilization (Hertel-Fernandez 2017). But the general pressure to conform might not be sufficient to mobilize many prospective PAC donors, since giving to one’s PAC entails a greater personal cost than other forms of political participation that need not conflict with one’s partisan or ideological preferences. An employer could, for instance, arrange for Democratic-leaning workers to contact influential legislators on the Democratic side, and Republican-leaning workers to Republican legislators. In contrast, since each organization is allowed to sponsor only one PAC, prospective donors cannot give to access-seeking PACs without compromising their partisanship or ideology at some point. The institutional structure of access-seeking PACs could thereby undercut the effectiveness of using social pressure to solicit donations. THEORY: DONORS’ PARTISAN PREFERENCES CONSTRAIN PACS’ ABILITY TO RAISE FUNDS AND GAIN ACCESS When payroll deductions, selective benefits, and social pressure are insufficient to induce donations to accessseeking PACs, other motivations, particularly purposive benefits (Clark and Wilson 1961),7 could become 7 This follows from the typology of incentives proposed in Clark and Wilson (1961). As Moe (1980) explains: “Material incentives are pivotal in individual donors’ decisionmaking (Wilson 1973; Moe 1980). In the context of PAC fundraising, I argue that one particularly salient purposive incentive is donors’ partisan or ideological preference. Stated formally, my main hypothesis is that donors with partisan preference should be less likely to donate to their affiliated access-seeking PACs when a greater share of PAC contributions go to out-partisan (rather than copartisan) politicians. Note that while I focus on partisanship in this paper, it could also be a proxy for individuals’ ideological preferences (Bonica 2014; Barber, Canes-Wrone, and Thrower 2017). In the remainder of this section, I argue that this hypothesis, if true, implies that partisan preferences of donors can significantly constrain PACs’ ability to raise funds and thereby obtain access.Additionally, I provide three reasons for why this hypothesis could be true. To see why donors’ partisanships could affect the strategic success of access-seeking PACs,it is worth emphasizing that the share of PAC contributions to one party versus the other may influence not only the rate of returns to PAC contributions, which motivates much of the existing literature on PACs’ contribution patterns, but also the amount of fundraising. These components jointly determine the total returnsto PAC contributions (in the simplest case, total returns would be the product of the two). If PAC donors behave as I hypothesize, access-seeking PACs may have to strike a compromise between increasing the per-dollar rate of return to PAC contributions, and raising more donations from eligible PAC donors.8 Consider the case of Google whose PAC appears to have a predominantly liberal donor base.9 Under the current government, if Google’s PAC prioritizes giving to members of the majority (Republican) party, it might get more bang for the buck for its PAC contributions at the expense of fundraising. If Google’s PAC instead tries to raise more donations by focusing on giving to Democratic legislators, it might reduce the effectiveness of its PAC contributions in gaining valuable access and influencing policymaking. Having discussed why PAC donors’ partisan preferences might limit a PAC’s ability to obtain access and gain influence, I now turn to three factors that lend support for my hypothesis that PAC donors’ willingness to give decreases in the share of PAC contribution to out-partisan politicians. First, many PAC donors have strong and stable partisan preferences. For example, among PAC donors who have given directly to candidates or party committees, 77% have only given to one party in their lifetime.This is evident in the left panel of tangible costs and benefits. Solidary incentives are intangible costs and benefits of a social nature, for example, from friendship, camaraderie, recreational activity, status, social pressure, or a sense of belonging. Purposive incentives are intangible costs and benefits ultimately grounded on values of a suprapersonal nature, e.g., notions of right and wrong, moral or religious principles, political ideology, and notions of fairness and justice.” 8 Section A.1 of the online appendix illustrates this tradeoff in a simple formal model of PACs’ decision problem. 9 84.3% of Google’s PAC donors who have given to candidates or party committees appear Democratic-leaning based on their donation histories. 795 Downloaded from https://www.cambridge.org/core. Shanghai JiaoTong University, on 26 Oct 2018 at 03:53:05, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0003055418000382
Zhao Li FIGURE 2.Scaled Density Plots of Donors'Inferred Partisan Preferences 1.00 1.00 0.75 0.75 0.50 0.50 0.25 0.25 0.00 0.00 0% 25% 50% 75% 100% 0% 25% 50% 75% 100% percent of individual donor's lifetime percent of Republican-leaning donors within donations to Republican recipients PAC,weighted by number of unique donors Percentile oth 25th 5oth 75th 1ooth Percentile oth 25th 5oth 75th 1ooth Value of%o%98%100%100% Vaue0%45.7%65%82.2%100% 4号 Figure 2,which shows the full distribution of the pro- like the politicians that their PACs support.For many portion of individual PAC donors'lifetime donations access-seeking PACs,the top personnel of the parent to Republican recipients,calculated using OpenSecrets organization,such as the chief executive officer or the & data (Center for Responsive Politics 2018).Interest- director of government affairs,not only appoint mem- ingly,there is considerable diversity in donors'par- bers of the PAC boards but also direct their day-to- tisan preferences even within the same PAC.As the day activities (Sabato 1985;Hart 2001).The rest of right panel of Figure 2 shows,when weighted by the the board typically consists of representatives from dif- number of unique donors in each PAC,the share of ferent departments or regional branches (Sorauf 1984 Republican-leaning donors within a PAC follows a uni- Sabato 1985).The board decides whom the PAC should modal distribution.In other words,no matter which contribute to as well as how to fundraise.The rank- party dominates Congress,there will almost always be and-file members,in contrast,have little say in where many prospective donors to access-seeking PACs who their donations to their PAC would ultimately end up find their PACs'support for the majority party at odds (Sabato 1985;Hart 2004).When prospective donors with their own partisan or ideological preference. disapprove of their PACs'choice of candidates or par- 235.5010 The second condition that may make donors'par- ties,the only effective means of protestation is to with- tisan preferences salient for fundraising is that PAC hold donations. contributions are one of the most divisive and visible forms of interest group participation in politics.Cam- paign contributions directly help to finance the elec- tions of office seekers,who not only bear partisan la- THE ROLE OF DONORS'PARTISAN PREFERENCE:WHAT WE KNOW bels but also push for a broad range of policies that can be polarizing if not controversial (Halper 2014). While the existing literature has not examined whether Moreover,donors can learn about where PAC contri- the partisan preferences of donors affect the fundrais- butions are going in a timely manner.PAC contribu- ing outcomes for access-seeking PACs.it generally sup- tions are disclosed each quarter,and such information ports this plausibility.Grossman and Helpman(1996, is easily obtainable on both the FEC's web site and p.270)speculate that individual donors might ob- www.opensecrets.org.Additionally,my original survey ject to interest group PAC contributions on ideolog- of corporate PAC donors shows that they have access ical grounds in spite of shared material interest,but to numerous other information channels and,as a re- there has been no formal-theoretical prediction of how sult,are highly knowledgeable of how their PACs al- donors'partisan or ideological preferences affect PAC locate contributions across parties.In short,by directly fundraising.Descriptive work by Sorauf (1984)and and publicly inserting themselves into electoral politics, Sabato (1985)on access-seeking PACs includes anec- access-seeking PACs are particularly prone to upset- dotes of PACs'choice of candidates offending donors ting prospective donors on partisan grounds. but says nothing about whether such emotions trans- The third reason why donors'partisan preferences late into donor actions. may matter for the fundraising of access-seeking PACs Among recent work,Lowry (2013)finds that do- is that the exclusive governance structures of these nations to access-seeking PACs (and other sponsored PACs leave little choice but exit for donors who dis PACs),when aggregated at the congressional district 796
Zhao Li FIGURE 2. Scaled Density Plots of Donors’ Inferred Partisan Preferences Figure 2, which shows the full distribution of the proportion of individual PAC donors’ lifetime donations to Republican recipients, calculated using OpenSecrets data (Center for Responsive Politics 2018). Interestingly, there is considerable diversity in donors’ partisan preferences even within the same PAC. As the right panel of Figure 2 shows, when weighted by the number of unique donors in each PAC, the share of Republican-leaning donors within a PAC follows a unimodal distribution. In other words, no matter which party dominates Congress, there will almost always be many prospective donors to access-seeking PACs who find their PACs’ support for the majority party at odds with their own partisan or ideological preference. The second condition that may make donors’ partisan preferences salient for fundraising is that PAC contributions are one of the most divisive and visible forms of interest group participation in politics. Campaign contributions directly help to finance the elections of office seekers, who not only bear partisan labels but also push for a broad range of policies that can be polarizing if not controversial (Halper 2014). Moreover, donors can learn about where PAC contributions are going in a timely manner. PAC contributions are disclosed each quarter, and such information is easily obtainable on both the FEC’s web site and www.opensecrets.org. Additionally, my original survey of corporate PAC donors shows that they have access to numerous other information channels and, as a result, are highly knowledgeable of how their PACs allocate contributions across parties. In short, by directly and publicly inserting themselves into electoral politics, access-seeking PACs are particularly prone to upsetting prospective donors on partisan grounds. The third reason why donors’ partisan preferences may matter for the fundraising of access-seeking PACs is that the exclusive governance structures of these PACs leave little choice but exit for donors who dislike the politicians that their PACs support. For many access-seeking PACs, the top personnel of the parent organization, such as the chief executive officer or the director of government affairs, not only appoint members of the PAC boards but also direct their day-today activities (Sabato 1985; Hart 2001). The rest of the board typically consists of representatives from different departments or regional branches (Sorauf 1984; Sabato 1985).The board decides whom the PAC should contribute to as well as how to fundraise. The rankand-file members, in contrast, have little say in where their donations to their PAC would ultimately end up (Sabato 1985; Hart 2004). When prospective donors disapprove of their PACs’ choice of candidates or parties, the only effective means of protestation is to withhold donations. THE ROLE OF DONORS’ PARTISAN PREFERENCE: WHAT WE KNOW While the existing literature has not examined whether the partisan preferences of donors affect the fundraising outcomes for access-seeking PACs, it generally supports this plausibility. Grossman and Helpman (1996, p. 270) speculate that individual donors might object to interest group PAC contributions on ideological grounds in spite of shared material interest, but there has been no formal-theoretical prediction of how donors’ partisan or ideological preferences affect PAC fundraising. Descriptive work by Sorauf (1984) and Sabato (1985) on access-seeking PACs includes anecdotes of PACs’ choice of candidates offending donors, but says nothing about whether such emotions translate into donor actions. Among recent work, Lowry (2013) finds that donations to access-seeking PACs (and other sponsored PACs), when aggregated at the congressional district 796 Downloaded from https://www.cambridge.org/core. Shanghai JiaoTong University, on 26 Oct 2018 at 03:53:05, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0003055418000382