◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications
文件格式: PPT大小: 8.81MB页数: 64
复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Shangri-La Hotel
文件格式: PPTX大小: 4.35MB页数: 59
复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Rolex
文件格式: PPTX大小: 1.57MB页数: 33
＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step
文件格式: PPTX大小: 3.48MB页数: 68
复旦大学：《中国市场营销 Marketing in China》课堂展示案例_ANGELA LUH & YINHWEE LIM Marketing in China
文件格式: PDF大小: 8.63MB页数: 69
Mercedes Benz Strategic Summary Market Overview Marketing Plan Conclusions and Recommendations
文件格式: PPTX大小: 16.69MB页数: 41
Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out
文件格式: PPTX大小: 233.98KB页数: 25
复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation（Tmall）
文件格式: PPSX大小: 7.61MB页数: 49
复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Iphone KS.He C.Dubois
文件格式: PPTX大小: 5.52MB页数: 27
1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion
文件格式: PDF大小: 3.41MB页数: 62