2013/14 Fall Semester Marketing in China THALL COM Presented by John Ho何炜亮 Sam miura三浦修一
2013/14 Fall Semester Marketing in China Presented by: John Ho 何炜亮 Sam Miura 三浦修一
Background What's tmall o(天猫)? A Chinese b2c online shopping platform Operated by alibaba group 0又O 天猫τ MALL.CO
Background What’s Tmall (天猫)? • A Chinese B2C online shopping platform • Operated by Alibaba Group 2
Alibaba Group Type Private Industry Internet, e-commerce, computer software Founded in Hangzhou, China(1999) Area Served China and overseas Alibaba group primarily operates in the PRC, and in March 2013 it was estimated by The Economist magazineto have a valuation between $55 billion to more than $12o billion
Alibaba Group Type Private Industry Internet, e-commerce, computer software Founded in Hangzhou, China (1999) Area Served China and overseas Alibaba Group primarily operates in the PRC, and in March 2013 it was estimated by The Economist magazine to have a valuation between $55 billion to more than $120 billion. 3
Affiliated entities ∠22 Alibaba.com Cabal trade tarte here 淘宝网 Alibaba. com is the global leader in e-commerce with an online business community Taobao. com Alibaba Taobao Marketplace is Chinas primary C2C online ∞ YAHOO! shopping destination 中国雅虎 China yahoo! is one of the 淘宝商 Alibaba Group eleading Chinese-language www.tmallcom Alibaba Group is the worlds Taobao Mall is Chinas iggest e-commerce company leading B2C online and has 6 subsidiaries and 1 rketplace for affiliate company name goods 间里巴巴计 ALbata cloud eTao is comprehensive Alipay Alibaba Cloud Computing is shopping search engine a developer of advanced data-centric cloud 支付宝 computing services Alipay. com
Affiliated Entities 4
In Tmall, you can find Chinese brands Global Brands Luxury brands SAMSUNG 中国移动通信 y CHINA MOBILE LOUIS VUITTON Haier GUCCI QLO
In Tmall, you can find… 5 Chinese Brands Global Brands Luxury Brands