复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Rolex

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

Mercedes Benz Strategic Summary Market Overview Marketing Plan Conclusions and Recommendations

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation（Tmall）

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Iphone KS.He C.Dubois

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

I. Company overview and main business activities II. International mobile phone market and smart phone industry III. Samsung brand development and positioning internationally IV. Mobile phone market in China V. Samsung in China VI. Samsung marketing and branding strategies in China VII. Samsung’s competitors in the Chinese market VIII. SWOT Analysis IX. Conclusion and Suggestions

Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China