培训的作用 为什么要培训 中国现状要求企业“向素质要效益,向管理要利润”。 国家已经认识到培训工作的重要性,正通过政策压力迫使企业重视培训。1998年确定为“管理培训工程年”,任职资格考试、多种多样的上岗资格证书制度、再就业工程等都说明了政府的行动

一、基本理论 二、工资决策 三、方案设计

第1章 营销观念 第2章 市场需求分析 第3章 消费者购买行为分析 第4章 目标市场选择及定位 第5章 产品策略 第6章 定价策略 第7章 渠道策略 第8章 广告策略 第9章 公共关系 第10章 促销 第11章 组织市场营销

1. Producer Theory 1. Technology yi =input of good i, y =output of good i, i= yi-yi=net output, y yn) is a production plan Production possibility set Y=technologically feasible production plans yE Rn) y E Y is technologically efficient if there is no yE Y s.t. y>y

Corporate finance 1. Theoretical Approaches 1.1. Corporate Finance in Arrow-Debreu world Complete market, perfect market, perfect competition, symmetric information, private consumption Risk: risk sharing, risk pooling, technology shocks, individual vs aggregate shocks Lucas(1978): existence of equilibrium asset price Merton: continuous-time pricing model

Problem set 3 Micro Susen Wang Try to do most problems in MWG(1995), Chapters 7-9 Question 3.1.(Mixed-Strategy Nash Equilibrium). A principal hires an agent to perform some service at a price(which is supposed to equal the cost of the service The principal and the agent have initial

Problem set 2 Micro Theory S. Wang Question 2. 1. You have just been asked to run a company that has two factories produc ing the same good and sells its output in a perfectly competitive market. The production

Problem set 1 Micro Theory S. Wang Question1.1. Show that“f(X)=f(x),Vx∈R,A>1” implies“f(A)= Af(x),Vx∈R,A>0.” estion 1.2. Use a Lagrange function to solve c(w1, w2, y) for the following problem

8.1. Independent Firms The downstream firm's problem is max(a-bxc-wT The upstream firm's problem is max(a-2b)3-cr The output is 8.2. Integrated Firm Suppose now that the two firms merge into one firm. This firms problem is max(a-by)y

Then =1-91=1(3+:2)(3+2n 可=-1-3)=1(4-+2)(1-2+a With 1 0 O: Thus, in equilibrium, we must have ai=.2. In fact, the two firms must sit in the middle By Proposition 2.1, Pi=p?=c Discussion