2013-3-13 企业创新管理 ·复旦大学管理学院宁钟教授博士生导 ·电话:1381883348,021-25011171 ·新浪微博:宁钟老师 个人网站:创新与创业梦工厂(etv- works. gl fudan.edu.cn) 本课程所有讲义版权属宁钟教授所有,未经 同意的任何形式的复制和传播均将被视为侵 权行为 马尔代夫举国撒迁, 内阁水下商量气候变化 股州在因》 1
2013‐3‐13 1 1 企业创新管理 • 复旦大学管理学院 宁钟 教授 博士生导师 • 电话：13818833488，021-25011171 • Email: ningzhong@fudan.edu.cn • 新浪微博：宁钟老师 • 个人网站: 创新与创业梦工厂(etv-works.gl.fudan.edu.cn) 本课程所有讲义版权属宁钟教授所有，未经 同意的任何形式的复制和传播均将被视为侵 权行为
2013-3-13 第六讲创造性思维及其方法 什么是创造力 2创意的来源 创造性思维 创造性思维方法 Creativity- Definition Creativity is the ability of overcoming old-established structures and modes of thinking and combining elements of knowledge and experience from various areas in such a way as to come up with novel/new and useful ideas Creativity in companies is normally directed to solve
2013‐3‐13 2 1 什么是创造力 2 创意的来源 3 创造性思维 4 创造性思维方法 • Creativity is the ability of overcoming old‐established structures and modes of thinking and combining elements of knowledge and experience from various areas in such a way as to come up with novel/new and useful ideas. • Creativity in companies is normally directed to solve problems
2013-3-13 Creativity as a type of thinking Creative Thinking is generative not analytical Creative Thinking is divergent not convergent Creative Thinking is concerned with possibility not pl Creative Thinking is diffused not focused Creative Thinking is subjective not objective Creative Thinking looks for an answer not the answer Creative Thinking usually says "yes and. "not"yes Positive attitudes for Creativity Enjoying challenge Not giving up easily: persevering to find a solution Comfortable with imagination / Flexible imagination lity of solu Negative attitudes for Creativity Functional fixation/ Prejudice The best answer/solution/method has already been found Every problem has only one solution (or one right answer)
2013‐3‐13 3 • Creative Thinking is generative not analytical • Creative Thi ki n ng is divergent not convergent • Creative Thinking is concerned with possibility not probability • Creative Thinking is diffused not focused • Creative Thinking is subjective not objective • Creative Thinking looks for an answer not the answer • Creative Creative Thinking Thinking usually usually says “yes and…” not “yes but…” • Curiosity. • Enjoying challenge. • Not giving up easily: persevering to find a solution. • Comfortable with imagination / Flexible imagination. • Being optimistic about the possibility of solutions. Negative attitudes for Creativity • Learned helplessness • Learned helplessness. • Functional fixation / Prejudice. • Psychological blocks – negativity, over confidence, etc. • The best answer/solution/method has already been found. • Every problem has only one solution (or one right answer)
2013-3-13 Ways to increase your personal creativity 1. Stimulate your artistic side through other mediums 2. Set up a dedicated work space 3. Become part of a Creative Community 4. Play Have Fun! 5. Allow for float time 6. Be intentional about creativity 7. Meditation/Yoga/Stress Reduction 8. Just do it- don 't think too much about it !!e 第六讲创造性思维及其方法 1)什么是创造力 2 创意的来源 创造性思维 4创造性思维方法
2013‐3‐13 4 1. Stimulate Stimulate your artistic artistic side through through other mediums. mediums. 2. Set up a dedicated work space. 3. Become part of a Creative Community. 4. Play! Have Fun! 5. Allow for float time. 6. Be intentional about creativity 7. Meditation / Yoga / Stress Reduction. 8. Just do it – don’t think too much about it!!! ☺ 1 什么是创造力 2 创意的来源 3 创造性思维 4 创造性思维方法
2013-3-13 Sources of ldeas Customers Market(competitors, fairs, other countries) Creative staff members · Project team members Analysis of technologies Idea generation in special sessions or workshops with the help of creativity techniques Sources of ideas Employ Associat nternal sales Internal R&D Think-ta Labs and/or othe Idea generation also takes place in special sessions or workshops with the help of creativity IBM Institute for Business Value CEo Study 2006 5
2013‐3‐13 5 • Customers • Market (competitors, fairs, other countries) • Creative staff members • Project team members • Analysis of technologies • Idea generation in special sessions or workshops with the help of creativity techniques Idea generation also takes place in special sessions or workshops with the help of creativity techniques IBM Institute for Business Value, CEO Study 2006