ll.A Model of Business Buying Behavior 4-6 The Environment The Buying Organizational The Buying Centre Buying Decision Process Buyer's Response 国际商学院市场营销学系
The Environment The Environment The Buying Organizational The Buying Organizational Buyer’s Response Buyer’s Response The Buying Centre Buying Decision Process 4－6 4－6 II. A Model of Business Buying Behavior
lll.Business Buying Situations 4-7 Types of Business Buying Situations Straight Rebuy Modified Rebuy New Task Buying 征制纤价贸多大学 国际商学院市场营销学系
¾ Straight Rebuy ¾ Modified Rebuy ¾ New Task Buying Types of Business Buying Situations III. Business Buying Situations 4－7 4－7