1-1 Principles of Marketing 营销学原理 University of International Business and Economics 制卧香价蜀易本岸 国际商学院市场营销学系 151
Principles of Marketing 1 - 1 1 - 1
Course Organization 1-2 Part I Understanding Marketing and the Marketing Process Part Il -Developing Marketing Opportunities and Strategies >Part Ill -Developing the Marketing Mix 制卧经价蜀易大学 国际商学院市场营销学系
Course Organization ¾ Part I - Understanding Marketing and the Marketing Process ¾ Part II - Developing Marketing Opportunities and Strategies ¾ Part III - Developing the Marketing Mix 1 - 2 1 - 2
1-3 Principles of Marketing Session 1 Overview of Marketing 對卧价蜀易大学 国际商学院市场营销学系 151
Principles of Marketing Overview of Marketing Overview of Marketing 1 -1 1 - 3 1 - 3 Session Session 1
Outline 1-4 I.What is Marketing? II.Evolution of Marketing III.Marketing Management IV.Marketing Management Philosophies 国际商学院市场营销学系
Outline I. What is Marketing? I. What is Marketing? II. Evolution of Marketing II. Evolution of Marketing III. Marketing Management III. Marketing Management IV. Marketing Management IV. Marketing Management Philosophies Philosophies 1-4 1-4
I.What is Marketing? 1-5 Definition Role Core Concepts 制纤港所贺多大孝 国际商学院市场营销学系
I. What is Marketing? I. What is Marketing? ¾ Definition ¾ Role ¾ Core Concepts 1 - 5 1 - 5