宗指于 真 BM创新中心 Ic Leading the IT Ecosystem Innovation Market analysis by brand 900 By brand /sub-brand 800 1. Software in IBM addressable market mainly nvolves collaborative applications, HCm applications, enterprise portal, socialytics, BPM ■ Software- On Premise and content management services and hardware 500 ■ Software-SaaS are both mainly related to software 400 Services-GB 2. Software grows fastest due to bundle selling with ■ Services-GTS traditional applications and mobile applications 300 ■ Hardware Hardware market is mainly driven by large 200 enterprises and data center vendors 3. With more and more large enterprises using social network solutions to improve efficiency of internal and external collaboration and customer 20132014201520162017 experience, there would be many opportunities for consulting and SI services to help enterprises USD Million 20132014201520162017cAGR to make social strategy and implement that using Software-On IT method 7199891323172.7220932.4% 4. Saas social applications will drive the growth of ftware-SaaS 8.9 .519.727.035.941.8% Saas applications market in China, but SaaS Services-GBS 47.6 372.7896108823.0% vendors should offer more business applications ntegrated with its SaaS social platform Services-GTS 71491.0116.61509193.7 Hardware 114.21324154.8180.7210.916.6% 11 O IDC Visit us at IDC. com and follow us on
11 Market Analysis by Brand © IDC Visit us at IDC.com and follow us on Twitter: @IDC 11 USD Million 2013 2014 2015 2016 2017 CAGR Software - On Premise 71.9 98.9 132.3 172.7 220.9 32.4% Software - SaaS 8.9 13.5 19.7 27.0 35.9 41.8% Services - GBS 47.6 58.3 72.7 89.6 108.8 23.0% Services - GTS 71.4 91.0 116.6 150.9 193.7 28.3% Hardware 114.2 132.4 154.8 180.7 210.9 16.6% 1. Software in IBM addressable market mainly involves collaborative applications, HCM applications, enterprise portal, socialytics, BPM and content management. Services and hardware are both mainly related to software. 2. Software grows fastest due to bundle selling with traditional applications and mobile applications. Hardware market is mainly driven by large enterprises and data center vendors. 3. With more and more large enterprises using social network solutions to improve efficiency of internal and external collaboration and customer experience, there would be many opportunities for consulting and SI services to help enterprises to make social strategy and implement that using IT method. 4. SaaS social applications will drive the growth of SaaS applications market in China, but SaaS vendors should offer more business applications integrated with its SaaS social platform. 0 100 200 300 400 500 600 700 800 900 2013 2014 2015 2016 2017 By brand/sub-brand Software - On Premise Software - SaaS Services - GBS Services - GTS Hardware
引木子共准 真 4TBM创新中心助力T生态图其赢 BM创新中心 Leading the IT Ecosystem Innovation Market Analysis by Industry 1. Enterprises'social strategy are not still obvious in China, but social requirements on CRM, collaboration, HCM, even procurement have been fulfilled by vendors. 2. FSL, Telecom, Government, Manufacture, and retail adopt social solution faster than other verticals due to improving respond speed to the market and acceptance of products 1. FSI focuses on social marketing and serving 2. Government focuses on supervising of public social networks with socialytics 3. Auto, CPG, and high tech manufacture focuses on social marketing and social R&D 4. Retail focuses on social e-commerce 3. Many enterprises have used public social network services ( such as Weibo and Weixin) to do marketing, and some of them adopt social media analytics tools to do socialytics By Industry 2017 2016 2015 2014 2013 20% 30% 40% 50% 70% 80% 100% ■ Bankin Manufacture■ Government■ Retail ■ Insurance ■ Transportation■ Health Media ■ Education 12 Others a Utility Visit us Petroleumand follow us on
12 Market Analysis by Industry © IDC Visit us at IDC.com and follow us on Twitter: @IDC 12 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 2017 By Industry Banking Telecom Manufacture Government Retail Insurance Transportation Health Media Education Others Utility Petroleum 1. Enterprises’ social strategy are not still obvious in China, but social requirements on CRM, collaboration, HCM, even procurement have been fulfilled by vendors. 2. FSI, Telecom, Government, Manufacture, and Retail adopt social solution faster than other verticals due to improving respond speed to the market and acceptance of products. 1. FSI focuses on social marketing and serving 2. Government focuses on supervising of public social networks with socialytics 3. Auto, CPG, and high tech manufacture focuses on social marketing and social R&D 4. Retail focuses on social e-commerce 3. Many enterprises have used public social network services (such as Weibo and Weixin) to do marketing, and some of them adopt social media analytics tools to do socialytics
引木子共准 真 BM创新中心助力忏生态圈共赢 BM创新中心 IIC Leading the IT Ecosystem Innovation Market Analysis by Location 1. Social products are mainly adopted by enterprises in metro which owns many headquarters of SoEs, MNcs and private companies 2. SaaS social will drive the development of social market in North East, South and West, but the opportunities for services and hardware are going to be still mainly in metro in future 3. Social solutions for smart cities announced by more than 190 cities should be paid attestation to By Location 0% North 60% 50% 30% West 2013 2014 2015 2016 2017 ■ Metro■East■ South■ North■West 13 O IDC Visit us at IDC. com and follow us on
13 Market Analysis by Location © IDC Visit us at IDC.com and follow us on Twitter: @IDC 13 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 2017 By Location Metro East South North West 1. Social products are mainly adopted by enterprises in Metro which owns many headquarters of SOEs, MNCs, and private companies. 2. SaaS social will drive the development of social market in North, East, South and West, but the opportunities for services and hardware are going to be still mainly in Metro in future. 3. Social solutions for smart cities announced by more than 190 cities should be paid attestation to. East North South West
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