搜索引擎优化 Search Engine optimization 赵卫东博土 复旦大学软件学院 2009-10-23 ebusiness
搜索引擎优化 Search Engine Optimization 赵卫东 博士 复旦大学软件学院 2009 ‐10 ‐23
It is not easy to design a good website? -user perspective search engine -Internet marketing ebusiness
It is not easy to design a good website? ‐user perspective ‐search engine ‐Internet marketing
search engine a web search engine has the following three components 1. Crawler/spider Find content 2. Indexer Make searching fast 3. Search Query Algorithm Interpret user intent Spider 國 SE Web SE rowser SE Search results ebusiness
A web search engine has the following three components... 1. Crawler/spider 2. Indexer 3. Search Query Algorithm Find content Make searching fast Interpret user intent search engine Indexing Web Algorithm Log Index SE Spider Search results Browser SE SE
What is seo? Search engine optimization seo )is the process of improving the volume or quality of traffic to a web site from search engines via natural" search results -Wikipedia, 2009 our site, which is most relevant to a users search query e on Make it easier for search engines to discover the content Chris Moore, 2009 ebusiness
“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" search results.” —Wikipedia, 2009 “Make it easier for search engines to discover the content on our site,which is most relevant to a user’s search query.” —Chris Moore, 2009 What is SEO？
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