2013-3-13 创新与竞争互动(动态竞争战略) 圣济国际化 市场全球化 动态竞争的特点 ●竞争环境复杂多变 手段现代化 ●竞争互动加快,回合增加 技术进步加快 ●竞争优势可保持性降低 ●先动优势成为收益的主要来源 ●企业战略对行业结构的影响增加 市场因素 制度因素 Strategic Conduct is Dynamic Actions taken by one firm elicits responses from competitors Competitive responses lead to additional actions from the firm that acted originally firma Firm B New Response 6
2013‐3‐13 6 经济国际化 市场全球化 创新与竞争互动（动态竞争战略） 手段现代化 技术进步加快 经济国际化 市场全球化 动态竞争的特点 竞争环境复杂多变 竞争互动加快，回合增加 竞争优势可保持性降低 先动优势成为收益的主要来源 市场因素 制度因素 先动优势成为收益的主要来源 企业战略对行业结构的影响增加 • Actions Actions Actions Actions taken by one firm elicits elicits elicits elicits responses responses responses responses from competitors • Competitive Competitive responses responses lead to additional additional actions actions from the firm that acted originally originally Firm A Firm B Actions Response New Actions New Response
2013-3-13 Competitive Dynamics: Sloy Cycle Markets Slow-cycle > Slow-cycle markets markets the firms competitive advantages are shielded from imitation for long periods imitation is costly >)Competitive advantages are sustainable in slow-cycle markets >)A proprietary, one-of-a-kind competitive dvantage leads to competitive success in a slow-cycle market Competitiye Dynamics: Fast-Cycle markets Slow-cycle > Fast-cycle markets markets the firms competitive advantages arent shielded from imitation Fast-cycle imitation happens quickly and somewhat markets >) Competitive advantages aren t sustainable >)Competitors use reverse engineering to quickly imitate or improve on the firms ) Non-proprietary technology is diffused
2013‐3‐13 7 » Slow‐cycle markets h f ’ d Slow-cycle k Slow-Cycle Markets Cycle Markets ˃ the firm’s competitive advantages are shielded from imitation for long periods of time ˃ imitation is costly » Competitive advantages are sustainable in slow‐cycle markets » A proprietary one of a kind competitive markets » A proprietary, one‐of‐a‐kind competitive advantage leads to competitive success in a slow‐cycle market » Fast‐cycle markets h f ’ d ’ Slow-cycle k Fast-Cycle Markets Cycle Markets Fast-cycle markets ˃ the firm’s competitive advantages aren’t shielded from imitation ˃ imitation happens quickly and somewhat inexpensively » Competitive advantages aren’t sustainable » Competitors use reverse engineering to quickly imitate or improve on the firm’s markets quickly imitate or improve on the firm s products » Non‐proprietary technology is diffused rapidly