◇事业部型结构:由自治的单位组成,各单 位管理者都对事业部负完全的责任。不过, 这些单位内部通常按职能型结构来组织
事业部型结构：由自治的单位组成，各单 位管理者都对事业部负完全的责任。不过， 这些单位内部通常按职能型结构来组织
A Product structure CEO C orporate management Product divisions Computer Aerospace Appliance division div division functions
Insert Figure 15.4 here Note: only include part A
Market structure CEO C orporate management Market divisions Corporate Small business ndividual Government customers customers customers customers unctions
Insert Figure 15.4 here Note: only include part B